SA3 - Essay Example

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In present era, it has become the backbone of electronic and print media as they are the major source of revenue. Besides, advertisements are the basic…
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SA3
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"SA3"

Download file to see previous pages of three children who are playing at sand and a transparent image of a woman; having a cup of coffee in her hand; is apparent on the top with a text above her head “Cannery Row/ Stay here. Play here.” There is a dark blue box at the bottom having the text, “When was the last time you had time to just watch your kids play? Come to think of it, when was the last time you joined them.”
The peaceful atmosphere shown in the advertisement has a pleasant appeal for the prospective visitors. Children are looking in cheerful mood and the woman, probably a mother, with a smiling face captures the attention of audience and urges them to visit this place along with family.
The advertisement has informative genre; telling and inducing prospective visitors regarding the recreational spot. The information is supplied in artistic manner coupled with emotional sentiments with reference to the paucity of time for children. The advertisement manipulates the dream of quality life with family through text as well as images.
The advertisement shows only three children with an image of prosperous lady. Surprisingly, no other family or person is looking in the advertisement which means a family has full control over the facilities of the picnic resort. Moreover, it communicates that privacy of a family can be guaranteed at Cannery Row. The advertisement is basically targeted the elite class of the society as this class has sufficient purchasing power to afford the sky-rocketing rates of the resort. A poor or even middle class family cannot afford to go at Cannery Row for recreational purposes.
It is not possible to communicate each and every thing in the advertisement. During the production or finalization of an ad, advertising agencies suppose the consumers have some pieces of information about the product. In the under-discussion advertisement, the ad agency took it for granted that audience knows that Cannery Row is a recreational spot.
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