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Critical analysis - Essay Example

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The thesis of the article illusion are forever by Jay Chiat is that there is no end to illusions especially by the recent advancements in technology. The media has been able to blur our image and has made us think that the world is what we see on the televisions. Because of…
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Critical analysis

Download file to see previous pages... 2. Chiat support his claim about the media blurring our image in various forms. The author says, “everyone think that advertising is full of lies, but it is not what you think (Chiat 12). The facts presented in advertising are almost always accurate, not because advertising people are sticklers but because their adds are very closely regulated”. The author argues that it is hard to detect the real lies in the adverts since they have been regulated but he support his claim that what is false in advertising is the presentation of situations, values, beliefs, and cultural norms which is forming the basis of the sales message. We tend to substitute our natural thoughts with what the media claims to be and the constant advertisements we meet everywhere in our daily activities influences our perception says the author. To support his claim again, the author points out an example of De Beers diamond advertisements which persuade young men to buy engagement rings for their fiancés using a two months salary. This advert is provoking and inducing insults for those partners who received low costing rings probably using half a month salary. The author bemoans the adverts that tell the fiancé what to feel and what is real.
3. The purpose of this essay is to warn us about the perception created by the media while advertising. This essay identifies the underlying truth behind advertisements. The author says that the lies present in the adverts are sometimes errors, often innocent but in most cases they are usually the truth as far as the salesperson is concerned. The author does not criticize the sales agents who come up with these adverts but he is concerned by our take or our interpretation of the ads. For this reason, the author tries to influence our thinking and suggests that we consider various factors while coming across adverts. The author suggests ...Download file to see next pagesRead More
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