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This paper analyses advertisement by the Coca Cola Company and important features that they relay to the consumers and the entire world
One advert by the company is the approach to the 125th birthday. The advert shows how the company’s journey over the years. The advert gives thanks to its esteemed customers for helping the company to achieve its highest levels. The photo below shows one of the photos published during this advert.
In the photo, we see that people of different generations enjoying the coca cola drink. This means that the Coca Cola Company has served its customers from generation to generation. Additionally, it implies that the company does not prefer a certain generation over other generations. The company identifies and attends to all generations. In the advert, there was a background music playing, ‘I’d like to buy the World a Coke’. This is a catchy song that attracts customer’s attention and their interest in the advert, as well as the company’s products. This advert uses a simple tone in attracting customers. The language used in the advert is upon realism. It does not give any essence of racism, but it only magnifies the importance of the Coca Cola products.
The second advert published by the company is the Coca Cola’s super bowl advert. This advert was meant to identify and embrace the cultural diversity of America, and hence, celebrate the super bowl. The super bowl is the most watched televised sporting events in the globe, which has a global audience of about 100 million. This advert was aired during the super bowl that captured the nation’s cultural demographic. The advert showed people different races and creeds. “It included what was believed to be the first gay parents in a super bowl commercial” (Kludt 2). There were pictures and videos of the wild, mountainous U.S. countryside and the presence of black children dancing on the streets. Additionally, there were surfers who were paddling in the waves as a
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