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Comparison and Contrast (Point by Point) exactly four points - Essay Example

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Summary
Men and women obviously have different characteristics in many aspects of life but they also have similarities in cases such as their role as consumers. Nevertheless, many times, the differences are quite magnified and perceived negatively especially when it comes to shopping…
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Comparison and Contrast (Point by Point) exactly four points

Download file to see previous pages... This paper will discuss how men and women shop for essentials, how they treat shopping as relaxation or socialization and what they consider important when buying things.
Women have been dubbed as extravagant because of their role in the household. As the gender which was predominantly thought of as housekeepers and child caregivers, women went to the grocery store more often than men. They would think about everybody’s needs and they buy everything that the whole household needs (Brennan). This spares the men from going to the market or the mall. When men need to buy their own essentials, they would seldom think about the other members of the family so that they are often focused on one department when they go shopping, making them stay for a shorter period of time compared to women. On the contrary, women often shop their own needs including the needs of other loved ones so that they would need to go to the ladies’ department, children’s wears, men’s clothes as well as the groceries in just one shopping spree. This means that norms demanded women to shop more than men, buying almost everybody’s needs while men would sometimes go shopping but not for everybody.
Meanwhile, feminism and modernization brought changes not only in family arrangements but how men act as consumers as well. According to Todd Hale, senior vice president of the Nielsen Company, “men (are) facing higher unemployment than women (therefore) they are taking a more active role in household duties”. Nevertheless, statistics show that the spending of males in 2004 has not changed much in 2010 although there is a slight increase in the number of male consumers in dollar, supercenter, grocery and other products. This strengthens the point made earlier that the role of women as housekeepers makes shopping a part of their daily business and therefore they ...Download file to see next pagesRead More
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