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Analyzing of an Adverstisement - Essay Example

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Summary
Microsoft is an American company that is associated with quality innovative electronics and softwares. The advertisement’s main purpose is to establish goodwill for Microsoft…
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Analyzing of an Adverstisement

Download file to see previous pages... This is a dialogue based advertisement that starts off with a question about what is technology. Then it shows an actual depiction of what one perceives of technology. It shows a series of technical binary, robotics and air browsing then moving on to the next question which asks what technology does for us. This is where the advertisement manages to connect with the audiences by adding a human emotional element to the whole depiction of technology. It shows moving images with a child who is able to walk with the help of an engineered amputation and how he can play and have his shot at normal life. Next it shows how the paint application enables an elderly to try his hand at art with the ease of mouse and various functions available. It then shows children being able to view 3D videos of outer space for better understanding. Lastly, as a part of the whole answer it shows video conferencing between two school classes and the happiness with which they can see children their age study the identical subjects thousands of miles away. It also shows doctors benefiting from the 3D technology by better understanding the human body and structure and their power to gain precision in X-rays. The advertisement then shows words that say and highlight that technology unites people. As a depiction of this fact, they show emotional images of people connecting with their loved ones miles away. One frame shows a soldier who can view his new born and morally support his wife through child birth through video chat and another show a young girl dancing excitedly at seeing her father on a wide screen. The robotic voiceover is effective in connecting the whole technological aspect with a human one (YouTube, 2014).
The advertisement then moves onto the inspirational aspect of technology that has enabled human beings to do the impossible. The visuals and voiceover complement this statement by showing innovative hand leg amputations that allow special people to function just ...Download file to see next pagesRead More
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