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In advertising, the purpose of making claims is educating clients and raising their expectations (Best 20). A claim can be a statement of fact or merely an attempt to create hype. Some claims do not always reveal all the details. The Range Rover ad reveals a sleek car moving at a high speed in a road bend. The car appears majestic and lovely beyond words. Its wide body and red color make it appear regal and even wider. The smaller details in fine print further expounds on the virtues of the car and hidden benefits.
The message is that the car is not only a powerful machine but also luxurious four-wheel drive road monster. While other cars may come close to the class of the Range Rover, the ad says that the car is still ahead even when placed head to head with similar cars. Therefore, the car deserves to be ranked first in a contest of equals.
The Lamborghini ad states that the car is a raging bull. A red car, the car appears ready for action. A cursory glance at it reveals it is ready for contest. Like an enraged bull, the car is capable of reaching above average speeds. The image of a raging bull in the minds of people is strong bull hurtling at dangerous and even killer speed. That is the image the advertiser wants to communicate to the readers; that Lamborghini is a powerful car capable of attaining high speeds.
As in the other ads, the Bentley ad says that the car is the best of the breed. A text box in the ad says that Bentley is more than a car. It is mysterious, magical, and majestic. The use of such words is designed to inspire awe in the mind of consumers. It is a claim that is hard to verify. However, for interested users, they have a choice of buying and testing the veracity of the claim. The claim also says that the car is mysterious. That is designed to arouse curiosity. People are naturally curious about things that are mysterious. They are also interested in learning about the secrets behind magic and what makes great things
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The discussion will aim to investigate the impact of TV advertising, specifically upon those consumers above the age of 50 within the United Kingdom. This study would evaluate the extent to which TV advertising influences their purchasing behaviour. In this regard, as a means of successfully facilitating this aim, three objectives have been identified as a result.
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Improvement in advertising, enhances consumer culture of society
IThe debate about this brings to the fore one fact that these two phenomena are interdependent in their drive of society. This can be better seen with reference to a television ad that has been considered outstanding for its impact on the audience and expected return to the advertiser.
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At times this is a main criterion of advertising that whether music should be used or left completely blank within a brand’s campaign. The huge amount of dollars spent in the wake of advertising demand that music should definitely be there for the sake of the audience who want.
The problem is that gender identity plays a role in consumption and the importance of brands, and in this decoding. Since much has been written about female consumerism, and not as much attention is paid to male consumerism, the focus of this paper is on the male consumer and how advertising shapes his consumption patterns.
The author of this essay aims to describe the importance of music in an advertisement. The report also explains how music influences advertisement and customers’ culture in the market in different perceptive. Music in advertisement is selected in connection with the type of brand being advertised, for common application, or for price reflection.
It will be erroneous to say that PSAs are broadcasted or aired freely all the time but most of the time PSAs are broadcasted as a donation of the media to some social cause (Bator and Cialdini). By and large Public Service Announcements
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