Shopping is a concept that has remained relevant in the location for a very long period. It is however chief to know that with any concept, there always have to have a deficiency. It is very important to go though the…
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There are times that an individual can go to purchase a certain commodity and probably finds the attendant with very poor moods. In such conditions, the attendant may talk in a wanting manner and at times fail to satisfy the customer.
There are times however that an individual may find the attendant in appropriate moods. These are the times that they may even get a bonus or rather receive a special type of treatment from the attendant. This information shows that there does not exist any particular way through which one can identify the treatment accorded to them as a customer since it is unpredictable.
The customer has minimal power over the production process of the commodity or the media’s involvement with the product. The media is whole other setting and many times, people say that the media is independent. This in itself alone as a sentence enables an individual to understand that the consumer has no control over the media’s involvement with a certain product. The customer however has an extended involvement in the production of a commodity. The reason is that at times, a group of consumers may have some negative reaction towards a certain commodity and this may make them submit their grievances to the production team (Ewen & Ewen). It is after this that the manager may pass the information to the relevant quality control teams to make amends.
It is also vital to grasp and comprehend that the ordinary consumer does not have any control over the ideas that the media may have on a certain product. There are times that a consumer may use a product and have a negative view about it. After this, the consumer may find the media advertising the commodity and giving it fake praises. This normally angers the consumer but the reality is they cannot do anything concerning this. It is the right of the product owner to
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On the other hand materialism is the significance that a customer attaches to a specific good or service and it is characterized with satisfaction and dissatisfaction. Consumer culture assumes both consumerism and materialism therefore it can be defined as the social nature or lifestyle of customers and consumers where buying and spending is not only a predominant activity but also vital and significant to social organization, this implies that there is mediation between consumer material resources and meaningful ways of life as well as lifestyle culture and consumer social resources through a given market (Lury 2011).
So, what made the ad so successful? What was the reason behind its immense popularity? The reason for the immense success was that the ad targeted the essence of the consumer culture. Now, what is consumer culture? Consumer culture is the culture of the market: a pattern of beliefs, values, and customs shared by a group of people in a limited or restricted geographic area, in a tribe, and/or over a shared value system etc.
It is often defined as a multidimensional procedure of consumer decision making which involves various elements raging from socio-economic attributes to psychological factors such as customer perceptions (Bukenya & et. al., 2007). Notably, customer perceptions are regarded to be the most influential element to drive the ultimate purchase decisions of a customer.
Because of the opposite intellectual poles they occupy - literary intellectuals dabbling in armchair romantic constructs of reality vis--vis empirical scientists whose conception of reality is limited to the sensible, measurable, and commercialisable - Snow hoped for a third culture to bridge the gap.
This essay discovers the consumer culture and fashion. Clothing is not only a necessity or one of human basic needs. More than being a basic need, clothing also represents cultures, beliefs and economic stature. A lot of factors affect the type of clothing worn by different cultural groups throughout the years.
From this research, it is clear that the world in which we live is moving towards globalization. Competition among the organizations is ever increasing in the ever-changing environment that we live in. Companies, in order to gain greater market share, must concentrate on the cultural factors that are prevalent in the target market.
The reason for choosing this book is the simple fact that it is related to topic discussed by Paul Fussell in his article “An anatomy of the Classes” where even we has clearly mentioned that no matter what there will always be a distinction among the various