Different brands have their own distinct characteristics and symbols, which differentiate each from their rivals. A brand also comprises of aspects such as advertising, packaging, promotion, and products, including its general…
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Therefore, consumers have a wide variety to choose from. The emotions of consumers play a great role in determining their choices and buying behavior. Freeride Media LLC (1998) conducted a research on shopping habits, and findings showed that one-fourth of the respondents bought clothes and accessories on impulse buying. Nonetheless, in order to choose form a variety, consumers develop their preferences in accordance with their perception towards the brand. However, successful brands have the capability of making consumers aware of their presence in the market, thus raising their probability of consumers purchasing the product (Azevedo & Farhangmehr, 2005).
This study aims at exploring the effect of brand image on consumer purchasing behavior in clothing, with a special focus on the American consumers. Nonetheless, determining the relationship between brand image and consumer purchasing behavior can help marketers and practitioners in the clothing industry to develop effective strategies of increasing their sales and revenues.
The clothing sector has been selected, as here; strong reference group will influence the brand choice. In addition, the target population includes the American consumers, as this forms a large customer base for fashion. Additionally, famous clothing brands such as ZARA and H& M have ventured into the American market, thus the American population has a significant influence on these companies (Dishman, 2013).
In any research, the method adopted depends on the nature of the research. In this research, the main aim is to explore the consumer purchasing behavior on clothing. Here the beliefs, attitudes, and opinions of consumers on the brand image are explored. Therefore, a qualitative research will be adopted. Nonetheless, in order to answer the research question in this research, the interviewing method is adopted, whereby qualitative interviews are used. These involve an interaction between
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Slaves performed various functions ranging from household chores to plantation farm work. They were transported from developing countries especially Africa to colonial masters, with United States being an outstanding player in the inhuman act. According to research, not less than 20 million people got transported across the Atlantic Ocean.
Step 1: Defining Research Purpose The basic purpose of this research is to find some useful information about Wal-Mart for which I may like to work. Before going to apply and offer my services in this company, it is important to know some of the basic information about this company.
It sounds strange but it is a fact that children can steal. Although stealing remains a heinous crime, yet many children are not aware of the gravity of the crime. They know that it is just as bad as telling lie or abusing, though the sensibility of the crime of stealing in a child also depends upon the age of a child.
Their main mode of subsistence is by pastoralism or the domestication of animals. Zulus make their livelihood from the products they derive from livestock such as sheep, goats, camels, alpaca, reindeer, and cattle. Thus, pastoralists depend on herding animals for their survival.
Her experiences at every stage of life were cynical. Yet she made a fight out of them, and drew her best energies in the critical situations. In the circumstances she was brought up, she realized the practical value of the sacrifices of female
I faced a number of problems while planning my research paper. One can see that the planning stage is most important because same decides the course of the research paper and influences the end result.
As pointed out, I faced difficulty
A sweatshop is also defined by long working hours and other defilement of labor rights. Unfortunately, places referred to as sweatshops are found in countries where labor laws are ignored or disregarded. For instance, a factory that