quora
Nobody downloaded yet

Research paper - Essay Example

Comments (0) Cite this document
Summary
Different brands have their own distinct characteristics and symbols, which differentiate each from their rivals. A brand also comprises of aspects such as advertising, packaging, promotion, and products, including its general…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Research paper
Read TextPreview

Extract of sample
"Research paper"

Download file to see previous pages Therefore, consumers have a wide variety to choose from. The emotions of consumers play a great role in determining their choices and buying behavior. Freeride Media LLC (1998) conducted a research on shopping habits, and findings showed that one-fourth of the respondents bought clothes and accessories on impulse buying. Nonetheless, in order to choose form a variety, consumers develop their preferences in accordance with their perception towards the brand. However, successful brands have the capability of making consumers aware of their presence in the market, thus raising their probability of consumers purchasing the product (Azevedo & Farhangmehr, 2005).
This study aims at exploring the effect of brand image on consumer purchasing behavior in clothing, with a special focus on the American consumers. Nonetheless, determining the relationship between brand image and consumer purchasing behavior can help marketers and practitioners in the clothing industry to develop effective strategies of increasing their sales and revenues.
The clothing sector has been selected, as here; strong reference group will influence the brand choice. In addition, the target population includes the American consumers, as this forms a large customer base for fashion. Additionally, famous clothing brands such as ZARA and H& M have ventured into the American market, thus the American population has a significant influence on these companies (Dishman, 2013).
In any research, the method adopted depends on the nature of the research. In this research, the main aim is to explore the consumer purchasing behavior on clothing. Here the beliefs, attitudes, and opinions of consumers on the brand image are explored. Therefore, a qualitative research will be adopted. Nonetheless, in order to answer the research question in this research, the interviewing method is adopted, whereby qualitative interviews are used. These involve an interaction between ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Research paper Essay Example | Topics and Well Written Essays - 750 words - 11”, n.d.)
Retrieved from https://studentshare.org/english/1623723-research-paper
(Research Paper Essay Example | Topics and Well Written Essays - 750 Words - 11)
https://studentshare.org/english/1623723-research-paper.
“Research Paper Essay Example | Topics and Well Written Essays - 750 Words - 11”, n.d. https://studentshare.org/english/1623723-research-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Research Paper
Step 1: Defining Research Purpose The basic purpose of this research is to find some useful information about Wal-Mart for which I may like to work. Before going to apply and offer my services in this company, it is important to know some of the basic information about this company.
6 Pages(1500 words)Essay
Research Paper
Their main mode of subsistence is by pastoralism or the domestication of animals. Zulus make their livelihood from the products they derive from livestock such as sheep, goats, camels, alpaca, reindeer, and cattle. Thus, pastoralists depend on herding animals for their survival.
7 Pages(1750 words)Essay
Research paper
However, employee training cannot resolve system or structural difficulties. Therefore, prior to creating a training program, it is paramount to find out the
10 Pages(2500 words)Essay
Research paper
It sounds strange but it is a fact that children can steal. Although stealing remains a heinous crime, yet many children are not aware of the gravity of the crime. They know that it is just as bad as telling lie or abusing, though the sensibility of the crime of stealing in a child also depends upon the age of a child.
4 Pages(1000 words)Essay
Research Paper
It is not uncommon for us to feel uncertain in our life about how to think or behave in accordance with different situations. This is because we lack information. So, we try to imitate others’
7 Pages(1750 words)Essay
Research paper
Her experiences at every stage of life were cynical. Yet she made a fight out of them, and drew her best energies in the critical situations. In the circumstances she was brought up, she realized the practical value of the sacrifices of female
5 Pages(1250 words)Essay
Research Paper
I faced a number of problems while planning my research paper. One can see that the planning stage is most important because same decides the course of the research paper and influences the end result. As pointed out, I faced difficulty
1 Pages(250 words)Essay
Research paper
A sweatshop is also defined by long working hours and other defilement of labor rights. Unfortunately, places referred to as sweatshops are found in countries where labor laws are ignored or disregarded. For instance, a factory that
2 Pages(500 words)Essay
Research paper
Various significant aspects that encompass the impact as well as the potentiality of obligations in combating against evil and the responsibilities of the intellectuals
7 Pages(1750 words)Essay
Research Paper
Slaves performed various functions ranging from household chores to plantation farm work. They were transported from developing countries especially Africa to colonial masters, with United States being an outstanding player in the inhuman act. According to research, not less than 20 million people got transported across the Atlantic Ocean.
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Research paper for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us