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The predominantly blue background, symbolizing a blue paper has lightening hue from darker shade at the top portion to lighter shade at the bottom. Thus, the white background representing the magazine page was seen to contain a supposedly sheared and crumpled blue paper symbolizing a perfectly slim image effectively complements the orange color of the product.
The ad actually elicited enhanced audience appeal in terms of being intrigued and wanting to find out more about the product from the way the ad is presented. As such, the audience would find out greater details from the text and from the product label. However, since the presentation tends to be exhibited more on a formal structure, due to the absence of any model or celebrity to endorse it, it has tendencies to exclude luring appeal from the younger population.
The product is the main thrust and focus in the ad: being at the center of the print ad and where the product image occupies more than 50% of the page. Thus, the product is obvious and easily detected. In addition, since its image is presented through the actual visual representation of the product, the appropriate product label that gives crucial information is effectively provided.
There is a text message situated at the top-most portion of the page with large font and white in color over the blue background. Another smaller set of text messages is shown just above of the lid of the bottle in darker blue font. Plus, the printed page of magazine at the background could be seen as a typical full narrative page in black text and typical sized font on a predominantly white background. Finally, only the text from the product label could be seen in this ad.
As above mentioned, the texts of the advertisements are diversely presented. The text at the topmost portion of the page says: ‘For a slimming feel’ which is typed in two different font sizes. The words ‘For a’ and ‘feel’ have the same white color and size; while
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It can then be said that visual semiotics have a large part to play in selling products in the modern marketplace because of their influential position to determine human actions. Carefully chosen images form a subtle relationship between the signifier and the signified so that the randomization pointed out by Berger (1995) is minimized.
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The purpose of this analysis is to examine an image publicized by a charity called Barnardo’s in their campaign to stop sexual trafficking and exploitation of children. The image of the young girl was used to expose the issue into local, nationwide and international spheres, which a view to bringing change.
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