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One could claim that marketing cigarette products to the youth is simply too much to handle.
First let us examine what prompted cigarette companies to come up with this decision. “Younger adults are the only source of replacement smokers” (RJ Reynolds). This means to say that as people age – while smoking – signs and consequences of this decision will begin to show. As a result, they wouldn’t be as enthusiastic as they were when they started smoking. This is what many cigarette companies try to avoid. If they want to keep their business thriving and prospering, they need younger adults which will require brand new form of marketing.
True – from the industry’s point of view, this may just be the right thing to do. After all, they just mean business and this is nothing personal for them. Without overanalyzing and putting things under simple perspective, cigarette companies are just doing what they need to do to keep up with the current market.
But nothing justifies the consequences that will happen in the future. On the surface, this may be an acceptable proposition for many cigarette companies though on second thought they are just taking advantage of our youth – the hope of the future.
Why do teens smoke? "Kids are vulnerable to smoking because the transition to adulthood is fraught with stress, insecurity, and the need to be accepted by peers. If kids see smokers who they think are cool or look grown-up, they may strive for that image, too” (Lang and Marks). Judging from this, kids are innocent victims of the adult driven world. Cigarette companies know this vulnerability and weakness and this is the reason why they target this specific market. They know they can earn money from them more than they can from adults who know what they are doing and have other priorities in life already.
However, kids don’t realize they are vulnerable and weak. They often have these overly positive views about
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