We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Types of Consumer Behaviour and their Impacts - Case Study Example

Comments (0)
Companies that offer goods and services to the community should closely monitor how their customers receive their services. With the world becoming more modern and the business world becoming more computerized, it has been noted that companies who interact more with their consumers face to face make more profits…
Download full paper
Types of Consumer Behaviour and their Impacts
Read TextPreview

Extract of sample
Types of Consumer Behaviour and their Impacts

Download file to see previous pages... There are different ways in which consumers behave when buying goods and services hence forming four classes of consumer behaviour. Some consumers are described as opportunistic stop buyers and such have no specific place of buying their products but rather they get them from any vendor or service provider they meet. In comparison to the financial sector, these consumers are not patriotic to a specific bank or microfinance but their transactions are made at any bank or financial service provider that has advertised its services in an appealing way. It has been reported that consumers exhibit this behaviour in the financial sector due to the high interest rates charged in banks. Such companies should take into consideration the fact that if interest rates charged on borrowed loans continues to raise uncontrollably the customers will flee to banks that offer manageable rates. They should also be honest and give their customers any accumulated dividends and shares.
Other customers will exhibit opportunistic store buying whereby they also have no specific preference of a certain brand but their unique character is that they buy products through partnering with other stakeholders who act as intermediaries. Their difference with opportunistic spot buyer is that they buy their products in bulk whereby the intermediary subsidizes the prices. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Consumer behaviour
Many definitions attempt to clarify the concept of consumer behavior. A more direct definition is that consumer behavior is process associated with individuals, organizations, teams, or even groups towards selection, securing, usage, and disposal of goods and services.
11 Pages(2750 words)Assignment
Consumer behaviour
The company has experienced reduced sale volumes as a result of closure or its failure to respond to different needs of different customer classes in its market. Specifically, the company has failed to quickly respond to fashion trends for its youthful market in the textile industry; thus losing a significant market share to competitors.
9 Pages(2250 words)Case Study
Consumer behaviour
It is notable that the company is performing poorly in its operation evident in the drop in sales revenue and the loss of the major retailers on its Jeans and cloth wear. The major challenge is the failure to shift with the trends of the consumer behavior as in the various market segments and the application of inappropriate technologies.
9 Pages(2250 words)Case Study
Consumer Behaviour
Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.
12 Pages(3000 words)Essay
Types of Terrorism
Most of the description of terrorism usually revolve aroud those violent activities intended to create fear. The terror activities are mainly perpetrated for ideologcal, religious ar political goals and are most of the time deliberately targeted at civilians and are commited by those agencies outside the government.
3 Pages(750 words)Case Study
Qantas Consumer Behaviour Theory

It is evidently clear from the discussion that through the strategic planning concept, Qantas is able to expand their business and target new customer segment which helps to reduce the risk of downfall. Qantas positions its brand as ‘safe’ and ‘Spirit of Australia’ and accordingly offers those services which can satisfy these brand images.

4 Pages(1000 words)Case Study
Consumer Behaviour- Redbull Case Study questions
Red Bull, being an energy drink has a naturally defined consumer based. By age limits, the company targets 16-29 year olds while profession wise, the company focuses on those who are working in tough environments to prove their product to be a facilitation and a method of regaining their energy.
4 Pages(1000 words)Case Study
Consumer Behaviour Report
In Australia, it is estimated that one in every three citizens will need a transfusion at some point in life. Most medical practitioners are of the view that the section of the population that should be donating blood on a regular basis is its youth. This is because the youth as well as young adults have strong constitutions that are not as affected as those of older adults when they donate blood.
7 Pages(1750 words)Case Study
2.4 Consumer Behaviour & Holidays
The reason behind this being that holiday decision-making model does not require settled consecutive stages that are needed by customary critical thinking models. Regulatory elements assume a basic part when choosing time and
4 Pages(1000 words)Case Study
2.4 Consumer Behaviour & Holidays
Instead, they will see those things when they get there; therefore, there is no need to plan for it. Other consumers of holiday claim that, they might
6 Pages(1500 words)Case Study
Let us find you another Case Study on topic Types of Consumer Behaviour and their Impacts for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us