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applied in the process of designing a web page for advertising company’s products, together with the method of brands online image has a lot of significances. In this assignment paper, I am going to look at the Evian Company web-strategy as well as considering SOCTAC web strategy model and social marketing as used by the organization.
The above two, online image and social marketing can get strategically used by different organizations towards meeting their promotional set goals. Online image of an organization’s brand only refers to the best-identified picture of the product that the company finds to have the ability to capture the markets mind (Laudon & Traver, 2002). For this case, the organization employs some IT experts who create the image of the product to get more attractive towards the targeted population. This will mean that they will take their time to know more about the brand as well as ordering for their purchase.
Social marketing refers to a kind of product promotion carried out by a firm, with the primary objective of improving the well-being of the society. Unlike the other marketing conducted by an organization that target for improved company’s sell, social marketing aims at alleviating the social, economic, political, health, ideological and other aspects of the community’s well-being.
This is one of the best planning models for conducting marketing since it’s easier to capture as well coming up with structures for some planning activities. It gets best applied where an organization is coming up with an overall marketing strategy as well as boosting a firm’s channeling tactics. SOSTAC entails evaluating the situation; which is the current level the organization holds, objectives; where the company is aiming to find itself, and strategy; the methodology of moving forward (Laudon & Traver, 2002). Others include tactics; the exact process of moving forward, action; the proposed plan, and finally control, determining whether the
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(Evian Company Web-Strategy Assignment Example | Topics and Well Written Essays - 750 Words)
“Evian Company Web-Strategy Assignment Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/e-commerce/1697245-evian-company-web-strategy.
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