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Online shopping has of late been the most accepted way of doing shopping where people purchase goods and services. The online shopping gives the consumer much information on price and products where the customer can make a choice and compare them (Lin and Chuan, 2013). Some factors restrict people from buying online which may include lack of trust. However, there are more reasons to trade online than offline.
The process constitutes five steps similar to those found in the traditional shopping behavior. Typically, online shopping process recognizes the need for merchandise or service, and they get to the internet and seek the related information. Sometimes, instead of searching actively, the consumers are moved by the information regarding the services and products associated with the need they have (Zhou and Tian, 2010). The consumers choose among the alternatives the one that fits best the criteria they need. Finally, the transaction is done, and services after the sales are provided. The internet sites have attractive sitemaps that are well formatted to attract the consumers. The items that are advertised branded clearly. The images of the icons of the items that are found on the internet can be enlarged or zoomed out to allow clear viewing of the item. The development of 2D and 3D technology has greatly improved the online shopping as the goods are well demonstrated giving the consumer a clear interactive viewing. The internet sites offer adequate product information details about the products that are is advertised (Richardson, 2011). The virtual shopping environment has become the widely used platform in doing buying in the current world due to its effectiveness and reliability.
Online shopping relies mostly on the goods and service presentation on the website. The images are used to represent the actual item on the internet. The more attractive the images,
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This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
E-commerce started the shift from the real market to a digital market wherein business is done through the internet and becomes an equal playing ground for buyers and sellers. Data from the U.S. Census (2011) shows the popularity of this marketing scheme, as in 2008 a total of $227,800million has been generated by e-commerce sales.
It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfactions to their customers and perform it better that other competitors.
With increasing popularity and penetration of digital technology and the internet, many firms have established online retail outlets where they sell directly to their clients. Online shopping has gained popularity and is increasingly being adopted as a better shopping alternative by many people throughout the world.
The research paper will first explore the differences between the shopping behavior of both males and females, while staying within the limits set by the research questions below. The next section of the research paper will examine gender socialization while keeping those discovered shopping behavior differences in perspective.
The advantage of this process is that the customers can buy products from the remote locations and they can access adequate information about the products without having to move from shop to shop. However, cybercrime
Just as stated above that the buyer and the seller doesn’t have to meet physically to complete the transaction, the payments for online shopping also has to be undertaken electronically. In this regards, there are several benefits associated
With the high potential for growth in the fashion retail-shopping environment, technology has continued to be the primary influential factor. The availability of multiple channels and the feasibility in terms of the economy has paved the way for
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