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Online shopping environment - Essay Example

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Studies have shown that online shopping is ranked third in popularity among the internet activities, which emailing and web browsing. The movement is more widespread compared to entertainment sought…
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Online shopping environment
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Online shopping environment

Download file to see previous pages... Online shopping has of late been the most accepted way of doing shopping where people purchase goods and services. The online shopping gives the consumer much information on price and products where the customer can make a choice and compare them (Lin and Chuan, 2013). Some factors restrict people from buying online which may include lack of trust. However, there are more reasons to trade online than offline.
The process constitutes five steps similar to those found in the traditional shopping behavior. Typically, online shopping process recognizes the need for merchandise or service, and they get to the internet and seek the related information. Sometimes, instead of searching actively, the consumers are moved by the information regarding the services and products associated with the need they have (Zhou and Tian, 2010). The consumers choose among the alternatives the one that fits best the criteria they need. Finally, the transaction is done, and services after the sales are provided. The internet sites have attractive sitemaps that are well formatted to attract the consumers. The items that are advertised branded clearly. The images of the icons of the items that are found on the internet can be enlarged or zoomed out to allow clear viewing of the item. The development of 2D and 3D technology has greatly improved the online shopping as the goods are well demonstrated giving the consumer a clear interactive viewing. The internet sites offer adequate product information details about the products that are is advertised (Richardson, 2011). The virtual shopping environment has become the widely used platform in doing buying in the current world due to its effectiveness and reliability.
Online shopping relies mostly on the goods and service presentation on the website. The images are used to represent the actual item on the internet. The more attractive the images, ...Download file to see next pagesRead More
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