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E-commerce Multiple Techniques - Essay Example

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Founded in 1963, Lands’ End has grown by leaps and bounds to become a globally recognized brand and a leading multi-channel merchant. Part of the well renowned Sears Holdings Corporation, Lands End promises to provide unmatched quality and value. What really makes this…
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E-commerce Multiple Techniques
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E-commerce Multiple Techniques

Download file to see previous pages... The company sells merchandize through catalogs, its website, and close to 300 Lands End Shops at Sears and Inlet Stores. Thus, the retailer provides three convenient ways to shop; by phone, digitally and in person.
Lands’ End has developed unique web sites that use local language and currency to service customers in Germany, Japan, United Kingdom, Sweden, France and Austria. For its Canadian clients, the company has specifically set up a website www.landsend.canada.
Customers of Lands’ End have every reason to feel comfortable and confident about their purchases because the company adheres to a set of core values and business practices that are in the best interest of all stakeholders including customers and vendors.
The company believes in the philosophy that what is best for its customers is also best for the company. This philosophy is ingrained in the minds of each of its employees across departments. It is for this reason that customer’s of Lands’ End get the privilege of unparalleled customer service.
The company has set up a toll free, round the clock helpline (800.800.5800) where customers can call and order a product as well as get a resolution to any query that they may have. The helpline is accessible round the year and the competent customer service staff, which receives 70-80 hours of induction training at the time of being hired by the company, resolves every customer complaint. The company also strives to respond with a personal message within 4 hours to every e-mail that it receives.
Should any customer need it, Lands’ End supplies swatches of fabrics free of charge. In the event of a customer losing an item, say a glove or a mitten, purchased from the Lands’ End, the company replaces the in-stock styles for half the pair price and ships it free of cost, much to the delight of the customer.
Customers have the option to return items purchased from Lands’ End at any time either for a full refund of the purchase price or ...Download file to see next pagesRead More
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