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Ive introduced colour and light to the computing world, something that had not been seen before. Before the arrival of Ive’s iMac, most computers then were black and white. It was this ambiance in design that enabled Apple to sell two 2 million units in its first year.
Sir Jonathan Ive joined Apple when the company was on the decline after ousting of its co-founder, Steve Jobs. This is because the company had seemed to lose its identity and purpose. But upon the return of Steve Jobs as CEO, this time marked the greatest contribution of Ive to Apples’ future. Some of his design work then as the vice president of industrial design included the iMac in 1998, the iBook, the cinema display, iSub and PowerMac G4. The Apple G4 Cube was released in the year 2000 under his watch and later the iPod in 2001. He is also behind the design of products like MacBook Pro, MacBook Air, iPod Touch, iPad and iOS7. In 2002, he introduced a newer version of the iMac specifically designed for the education sector. Other notable design works of Jonathan Ive at apple included the Apple PowerBook released 2003, the iPod mini and ultra-slim iMac and later the iPhone and the iPad.
Sir Jonathan Ive has had a tremendous impact not only on the company’s productivity but also on the design team. Apple focuses on designing of range of products that include components such as speakers, mouse, headphones and computers. The company focuses on technology based products. Ive’s impact at Apple has been tremendous with his design tricks that are based on understanding the user’s behavior and need. He is responsible for ensuring design is part and parcel of personal computers and other handheld devices as their processing power and speed. For instance, in his quest for design of the iPod, his philosophy was to have a gadget that completely overturns the user’s previous experience and letting them understand the aspect of storing
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