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Globalization Influence on General Electric - Research Paper Example

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The aim of the following assignment is to examine the business strategy used by The General Electric company. Furthermore, the paper discusses the GE corporate culture as a challenge that GE has to deal with if it is to respond to new market opportunities…
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Globalization Influence on General Electric
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Download file to see previous pages Ideally, GE relies on its engineers and research scientists for continued growth and given that these people are from different backgrounds, then this brings about cultural differences. Due to these cultural differences, then these experts need to be managed in a different manner. However, the management at GE feels that their well-established processes are capable of adopting all these people and make sure that they fit into the organization’s processes and hence ensure that it has continued success. However, this has not been the case and the company’s shares have been plummeting since the exit of Jack Welch, the company’s former CEO who was credited with introducing numerous management practices that insured success for the organization (Hill, 2010).
Since the exit of Welch, the company has tried to come with a one fit all strategy to handle its staff. With the business environment becoming more complex in the United States, GE has been forced to turn to China where there is a guarantee of constant business for the conglomerate. However, this has not borne many fruits since the management did not try to come up with new management practices but rather adopted its traditional way of doing business in America. This was not actually what the management expected (Morrison, 2012).
In order to deal with the arising changes in its Chinese firm, GE sacked all the expatriate managers since it felt like they were not performing. Naturally, when GE replaced the expatriate executives, the new ones that they exported also failed to deliver the expected results and it took so long for the company to get on its own feet. However, the Chinese firm has not been successful and in the next few years after inception, it experienced numerous unwarranted expenses that drove up the operating cost significantly. ...Download file to see next pagesRead More
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