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Quaker Oats Company and Snapple Beverage Company - Essay Example

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Quaker Oats Company is a multinational American firm that was established and registered in late 1870s. It was originally owned by Parsons Crowell Henry, who later teamed with the likes of Ferdinand Schumacher and Robert Stuart to create the popular American Cereal Company. …
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Quaker Oats Company and Snapple Beverage Company
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Download file to see previous pages The company specialized in the manufacture of beverage, food, and oatmeal products. Management conflicts occurred among the three partners, with Crowell and Stuart being forced out by Schumacher. However, the two returned through a proxy-share war that resulted in the ejection f Schumacher in 1901. It was after this that they changed the name of the company to the Quaker Oats Company. In the process, the company changed its product line to specialize in oat, wheat cereals, corn meal, baby food, animal feeds, corn meal, and hominy. During the late 20th century, the Quaker Oats Company expanded its product-line to include hundreds of beverage and food products such as frozen waffles, pancakes, mixes, crunch breakfast cereals, Aunt Jemima syrup, among others. Since then, the company has expanded its operations to become a multinational organization with branches in over 25 countries across Asia, Europe, and Latin America (Hill, Jones & Schilling, 2014).
The Driving Forces behind the Acquisition
The acquiring company paired Snapple with its Gatorade plant, thus forming the third leading non-alcoholic beverage producer in North America. The success story of the Snapple Co. was one of the driving forces behind the acquisition plan. In the late 1980s and early 1990s, the Snapple dominated the media as the darling of the Wall Street. The company’s profit margins had roared for close to a decade, thus drawing interests from other players in the industry. ...Download file to see next pagesRead More
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