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Business strategy - Essay Example

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Effective business management is centered on maintaining internal systems that can help to neutralize the external challenges for sustainable business growth (Catlin-Legutko and Klingler, 101). It is necessary to critically evaluate the situation at Microsoft Corporation and…
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Download file to see previous pages Initially, Microsoft used a functional structure in which the workforce would be categorized into departments that suit individual professional specialization. As the company grew, the functional structure could no longer apply. In the current divisional structure, the company has diverse departments with each unit tasked with handling specific lines of operations.
Corporate culture includes the shared beliefs, ideas, values, traditions and behavior patterns that give an entity a unique identity. Microsoft Corporation was founded on values and principles held dearly by its pioneer, Bill Gates. Gates believed that starting up a computer company that would enlighten the world and avail technology to everyone was a noble idea. Currently, the company subscribes to market culture in which immense focus is placed on customers. The company seeks to efficiently and diligently carry out its tasks to meet the demands of its global customer base (King and Lawley, 98).
One of the major reasons Microsoft has grown steadily in the information technology industry is the marketing strategies it has employed over the years. The company has utilized platforms such as the internet, retail outlets and other resellers to meet the targeted global market. Microsoft also has a highly experienced legal team; an aspect that has worked to its advantage. For example, the Enterprise Agreement Direct Advisors (EDA) is one of those that have significantly improved Microsoft’s marketing outcomes.
Consequently, the stable financial situation at Microsoft is the cornerstone of its developmental process. Recently, the company announced revenue of over USD26 billion. There are periods when these figures shoot up to USD70 billion. It also prioritizes on its investments, and this has rightfully earned the company huge revenues.
The nature of competition evident in the IT industry requires constant research and ...Download file to see next pagesRead More
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