Nobody downloaded yet

Choose a particular strategy and evaluate it in light of the future aims of Biocote Ltd - Essay Example

Comments (0) Cite this document
Summary
Both Steve and Mathew carried out extensive market research before developing the business model for the company. From their assessment of the market, they recognized that retail healthcare and public…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Choose a particular strategy and evaluate it in light of the future aims of Biocote Ltd
Read TextPreview

Extract of sample "Choose a particular strategy and evaluate it in light of the future aims of Biocote Ltd"

Download file to see previous pages Market penetration strategies are most effective when a company seeks to expand its product market. The Biocote’s Ltd current market has its limitation and venturing into other markets will benefit the company immensely. This paper will discuss in detail how Biocote Ltd can implement market penetration strategies and evaluate the strategy.
Biocote Ltd can rely on price penetration as one of the most effective approaches used by other businesses that pursuing market penetration. Price penetration requires the company to lower the prices of its products, a factor that is likely to attract new customers in the new market. Adopting a cost production approach will allow Biocote Ltd to lower its prices and have a competitive advantage over its competitors. In other cases, modifying the product may justify the price reduction to increase sales later. Lowering prices has often proved to be an effective strategy for companies that need to penetrate into new markets. The executive and marketing team of Biocote Ltd should give this aspect a proper consideration.
A second effective approach to implementing a market penetration strategy is through increased promotions. Notably, promotions have the capacity to create brand awareness and motivate customers in a new market to try out the products. Increased brand recognition and awareness translate into increased sales. Therefore, promotions can help Biocote Ltd to establish a strong customer base in the new market. The company should introduce promotions such as trade discounts and other offers when it moves into a new market. However, there is a salient need for Biocote Ltd to be more aware of the dynamics defining the new markets, as well as the customer preferences and dynamics. Such knowledge will help the company design the most effective promotion. Biocote Ltd can register increased sales in both the healthcare ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Choose a particular strategy and evaluate it in light of the future Essay”, n.d.)
Choose a particular strategy and evaluate it in light of the future Essay. Retrieved from https://studentshare.org/business/1696186-choose-a-particular-strategy-and-evaluate-it-in-light-of-the-future-aims-of-biocote-ltd
(Choose a Particular Strategy and Evaluate It in Light of the Future Essay)
Choose a Particular Strategy and Evaluate It in Light of the Future Essay. https://studentshare.org/business/1696186-choose-a-particular-strategy-and-evaluate-it-in-light-of-the-future-aims-of-biocote-ltd.
“Choose a Particular Strategy and Evaluate It in Light of the Future Essay”, n.d. https://studentshare.org/business/1696186-choose-a-particular-strategy-and-evaluate-it-in-light-of-the-future-aims-of-biocote-ltd.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Choose a particular strategy and evaluate it in light of the future aims of Biocote Ltd

Analyse and 'Evaluate' the Business Strategy that J Sainsbury Ltd. has Pursued

...? Analyse’ and ‘evaluate’ the business strategy that J Sainsbury Ltd. has pursued using either Bowman’s strategic clock or Porter’s Generic Strategies framework. Contents Introduction 4 Bowman Strategic Clock 5 Theories and Analysis 5 Analysis and evaluation of supporting resources and capabilities 7 Identification justification of top challenges 7 Value chain 8 Suitability 9 Acceptability 10 Feasibility 11 Conclusion 11 Reference 13 Bibliography 15 Appendix 1: Bowman’s Strategy Clock 16 16 Appendix 2: PEST Analysis 17 Appendix 3: SWOT Analysis 18 Appendix 4: Core capabilities and resources 19 Appendix 5: Porters Five Forces 20 Appendix...
7 Pages(1750 words)Essay

Evaluate Sainsbury plc's Financial Strategy

...strategy. 1. Evaluation of Sainsbury’s choice of sources of funds using appropriate theory: Accounting theory dictates that there are several sources of funds (Nikolai 222). In layman’s terms, the sources of funds include all amounts that flow into the coffers of the company, Sainsbury Plc. The sources of funds include the amounts paid by the customers for purchasing Sainsbury Plc’s products and services. The sources of funds include the amounts received from loans and other liabilities. The sources of funds include the amounts invested by the Sainsbury Plc’s current and future stock investors. The other sources of funds include the amount received for selling the company’s...
9 Pages(2000 words)Essay

Evaluate Sainsbury plc's financial strategy

...? 5th December Sainsbury plc’s financial strategy As the competition becomes stiff for local firms and international companies, various strategies have been put in place with an aim of putting at bay the competitors and increasing the company profitability. With a control of more than 17% of the UK supermarket sector, Sainsbury's is the third largest supermarket in UK. Despite its early establishment by Mary Ann and James Sainsbury, the firm faced a stiff competition from Tesco and Asda in 1995 making it to occupy the third position. Sainsbury's is headquartered in Holborn Circus. To ensure that its products are effectively distributed in the local and neighboring markets, the supermarket...
7 Pages(1750 words)Essay

Evaluate Unilever's financial strategy

...?Evaluate Unilever’s financial strategy Table of Contents Executive Summary 3 Introduction 4 Corporate Life Cycle 4 Sources of fund 6 Modigliani-Miller theorem 8 Dividend Policy 11 Dividend Policy of Unilever 12 Lintners’s Four Stylised Facts 13 Recommendations 14 Reference List 16 Executive Summary In today’s complex and competitive business environment financial strategy applied by the organizations play a major role. In this context, the present report focuses on the evaluation of financial strategy of Unilever. The stage of the organization is firstly decided using the organizational life cycle. The current position of Unilever suggests that it is...
7 Pages(1750 words)Essay

Clippermac Ltd Marketing Strategy

...to detail themselves as per the needs of the environment while planning for the future. Today, business environment has increasingly become more turbulent, chaotic and challenging than ever before. To survive, it is vital that a firm can do something better than its competitors. Globalisation has not only altered the nature and the intensity of competition but has had to dictate and shape organisations in terms of what consumers wants, how and when they want it and what they are prepared to pay for it. This study was initiated to carry out a marketing analysis of Clippermac Ltd. Using certain analytical models such as Porters, generic strategy and competitive advantage,...
12 Pages(3000 words)Case Study

5: Choose a Strategy

...Choose a strategy The option chosen for Shomie Cards: The best possible solution for Shomei Cards in this situation is to ride the internet wave. This option involves creating an online catalogue from which the customers can choose the cards on the basis of their tastes and preferences. As per the choice and order of the customers the cards are sent to the customers by the company. This gives a more personalized selection option for the customers. Selecting cards through internet is the present trend in the industry and is one of the reasons for the slowdown in the industry. Rationale for choosing the option: The new business strategy for Shomei Cards is chosen on the basis of certain factors. A business strategy is always aimed... at...
2 Pages(500 words)Essay

Evaluate Sainsbury plcs financial strategy

...…………………………………………………………………..xxxxx ……………………………………………………………...xxxx ………………………………………………………………xxxxx …………………………………………………………………..xxxx @2012 Evaluate Sainsbury plc’s financial strategy Introduction The core focus of financial strategies is on the financial aspects of strategic decisions. Accordingly, this infers a close connection with the benefits of shareholders and therefore, with capital markets. For a corporate strategy to be successful, it must take into consideration all the external and internal participants in the corporate. Sainsbury’s Capital Structuring From recovery to growth, Sainsbury has exceptionally well regardless of the economic turndowns under the leadership...
8 Pages(2000 words)Essay

Evaluate Unilevers financial strategy

...UNILEVER’S FINANCIAL STRATEGY Table of contents page...............................................................................................................................1 Table of contents...................................................................................................................2 Introduction........................................................................................................... ...............3 Unilever’s Choice of Sources of Funds Using appropriateTheory..................................................................................................................3 Unilever’s Dividend Plan Using A Suitable Theory.............................................................5... ...
8 Pages(2000 words)Essay

Evaluate the organizations innovation strategy

...Evaluation of Innovation Strategy of Wal-Mart Evaluation of Innovation Strategy of Wal-Mart Wal-Mart launched remarkable innovation techniques as a way of driving sustainability progress in keeping with its goals. The retail company is one of the best retailers that strive to generate zero waste, utilize 100% renewable energy and offer products that are friendly to the environment (Hurst, 2012). The move has reinforced the Go-Green movement that has been adopted by companies in United States and around the globe. Not only does the green initiative give Wal-Mart good press but it also boosts the bottom line products. The company prides itself on high-efficiency a...
1 Pages(250 words)Essay

Light

.... The expected result was as per the hypothesis that different light color will affect the rate of theory. In my experiment, the effect was so weak that only yellow color area affected the rate for the little period by making one more leaflets flow for a couple of minutes and then sinking back. Some errors were encountered in the experiment, although the results obtained were reliable. In the future given a chance conduct the experiment again, I will correct these three errors and be more careful. Evaluation There were some errors that occur when conducting the experiment. Some of the errors could have occurred during focusing of light, in my experiment the...
5 Pages(1250 words)Lab Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Choose a particular strategy and evaluate it in light of the future aims of Biocote Ltd for FREE!

Contact Us