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Business Models and Planning - Case Study Example

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The business has a restaurant for in-house services and a retail section that sells takeaway desserts and beverages. The restaurant also hosts events as an additional source of income. Corporates hire…
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Download file to see previous pages The restaurants are intended to serve medium and high income community. It fits into the busy lives of the community by offering quick foods at premium prices. It will be open on weekends and late night.
The primary target for RFD is the medium and high income earners. This group includes household that have an average annual income of above $50000 and reside in urban neighborhoods (Lassiter & Roberts, 1998). It is assumed that this group has a high propensity to consume desserts and other services offered by the restaurant. The target market resides in multiunit houses in uptown areas. Such populations are in California, Texas, New York City and several other Cities and States in the country.
Most Dessert users are aged between 25-54. The group is comprised of people who are working and attend outside events such as parties, dinners and theaters. As such, they have a sizeable amount of disposable income and are willing to consume if they come across an RFD restaurant. People attending night events are highly likely to enter a restaurant for refreshments.
The restaurant will differentiate itself from others based on human resource, quality, and service. The restaurant will ensure that its staff are trained in specific products and services offered by the restaurant. All workers are required to pursue further studies on baking, pastry, and hospitality. Also, staff members are given a chance to practice their skills.
Quality is emphasized in the restaurant. The restaurant specializes in making desserts. As such, efforts are concentrated towards ensuring the best desserts. Unlike other restaurants, RFD desserts are not frozen for future sales. The desserts are prepared daily to enhance their freshness and hence customer satisfaction (Lassiter & Roberts, 1998).
RFD also offers customized services to its regular customers. In fact, the restaurant stores data relating to its loyal customers. Thus, loyal customers can enjoy ...Download file to see next pagesRead More
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