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NCR Country Club and Different Sampling Design Decisions - Essay Example

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This essay analyzes that the sample size was adequate for a country golf club. In qualitative research, the sample size is limited because of resource constraints. The survey involved the use of focus groups. Forty-three members and seven nonmembers were invited…
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NCR Country Club and Different Sampling Design Decisions
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Download file to see previous pages As a result, the organization had 886 additional survey results. The decision to include spouses was correct since they have a significant impact on the lifestyle and consumer choices of their partners. In addition, the inclusion of nonmembers and employees ensures that the organization gets a global understanding of the issue.
In addition, the sampling strategy focused on key aspects of its consumer base. The research involved people who lived in the community, the neighboring areas and outside its area. In addition, it focused on the gender of the participants. The analysis of the collected data showed that the research had succeeded in involving all the key elements of its customers. As a result, the information revealed by the process could be implemented appropriately. Furthermore, it ensures that NCR Country Club has a strong understanding of its market.
In addition, it is evident that the researchers considered demographic factors in their sampling strategy. The reference to young consumers shows that the data could be broken down into age groups and other demographic factors. The approach is important because demographic factors have a significant impact on consumer behavior (La, 2005). As a result, the organization will be able to determine how it should handle different types of clients. Consequently, it is clear that all the sampling decisions in this process were handled correctly.
In as much as the questionnaire is well designed, it still has some shortcomings. For instance, the questionnaire has not included open-ended questions. All the questions are closed. Although the approach ensures that the participants are focused on the aim of the question, it denies them the opportunity to express themselves. The participants may have important insights that could have helped the organization. The lack of open-ended questions shows that the organization does not care about the feelings of its consumers.  ...Download file to see next pagesRead More
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