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Case Presentation Write Up - Essay Example

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The chain of restaurants has their headquarters in Atlanta Georgia. With over 1,850 restaurants spread all over the US, the business has been successful because…
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Case Presentation Write Up

Download file to see previous pages... oundation saying that he does not think there is any restaurant chain in the US that has successfully created a culture on how they treat their staff and employees.
The restaurants are operated with low advertising budgets and instead, they have decided to let their services advertise them. The business is also known for use of biblical principles in their operations. The incorporation of these principles might be the reason behind its success making it the second largest chain or restaurant in America. According to Blackaby and Blackaby (142) the top management at Chick-fil-A is strongly rooted to Christianity. Truett Cathy, the founder of the franchise, was a very spiritual man who built his personal life and business operations on Biblical principles. The restaurants are never opened on Sundays as the management believes that their employees deserve a day off with their families and friends.
The history of Chick-fil-A can be traced back to 1946 with establishment of The Dwarf Grill. The restaurant was founded by Samuel Truett Cathy who was greatly inspired by family business. The launch of Chick-fil-A in 1967 was highly marked by the invention of chicken breast sandwich. This became Chick-fil-A trade mark. After the first restaurant in the food court of the Greenbrier Mall, the chain focused on opening more franchises in more food courts. In 1986, the company opened its first freestanding franchise. The success of this franchise made the chain switch from food courts and worked more on independent franchises. Since then, the chain has continuously made progress in expanding all over the US though majority of its franchise is found in the Southern parts. The Franchise can also be found in major airports, hospitals and some universities. This happens through agreements with the concerned authorities in these institutions.
The chain is known to have very strong religious culture. The operations in the chain incorporate both business principles and Biblical ...Download file to see next pagesRead More
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