Tata Motors marketing strategy - Coursework Example

Comments (1) Cite this document
Summary
The present coursework "Tata Motors’ marketing strategy" is focused on the strategy offered by Tata Motors. It is mentioned here that Tata Motors’ marketing strategy of offering low-priced cars is grounded on Porter’s 5 forces analysis…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
Tata Motors marketing strategy
Read TextPreview

Extract of sample "Tata Motors marketing strategy"

Download file to see previous pages The suppliers have little bargaining power over Tata Motors (Morrison, 2011). The suppliers include companies selling metals, tires, radios, air condition units, and other accessions to Tata Motors. The suppliers include companies offering different accessories Tata Motors. A large number of competing suppliers prevents one supplier having significant control or influence over Tata Motors’ choice of suppliers. In the short term, the suppliers’ bargaining power has a favorable effect on Tata Motors. Tata Motors can choose a supplier that offers the best quality product or service. In the long term, the suppliers’ bargaining power has an unfavorable effect on Tata Motors. The suppliers may unite to offer an industry-agreed price for the products.
The new competitors’ threat is insignificant (Clark, 2010). With the high entry barriers, entities are discouraged from entering Tata Motors’ current vehicle market. One of the high barriers is the required high investment amount. Another barrier is the high India import duty rates. A third high barrier is the need to adapt the imported motor vehicles to India’s dilapidated poor road conditions. The fourth barrier is the high-temperature level’s damaging effects on the new competitors’ motor vehicles.
The substitutes deliver lesser transportation quality and service than Tata Motors. The use of slow men-carrying Palanquin transport is not practical. The use of the Bullock cart is unrealistically slow. The horse carriage is slower than the Tata vehicle. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tata Motors marketing strategy Coursework Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/business/1683098-tata-motors
(Tata Motors Marketing Strategy Coursework Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/business/1683098-tata-motors.
“Tata Motors Marketing Strategy Coursework Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1683098-tata-motors.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
hi
hicklemollie added comment 1 year ago
Student rated this paper as
This document saved me today. I liked the structure. It was very useful for my business course.

CHECK THESE SAMPLES OF Tata Motors marketing strategy

Tata Motors

...?Marketing Executive Summary The existing global business environment has become extremely competitive for any company. Thus, it is crucial for any business to have good knowledge about the market where it operates and remain at a competitive position. For increasing the awareness about market, there is a need for market research. A good market research can reveal any change in the business situation which is noteworthy for any company to compete. This report will exclusively attempt to address whether Tata Nano, a vehicle of Tata Motors had been successful in attracting potential customers and the...
13 Pages(3250 words)Essay

Case Analysis of Tata Motors

...Tata Motors to make an entry in ULCC market. Tata Motors did its own research before coming up with the plan of Nano. The company targeted the market that no other auto maker in the country has done it. It has targeted the two wheeler owners. India is such a country where people use two-wheelers as their ‘family car’. They are capable of buying a motorcycle worth $1000, but can’t arrange enough money to buy a car that costs $5000. Tata Motors did research and found out that these end buyers can afford a car if it can give that at a sticker price of $2500 or at lesser than that. The company simply adopted...
10 Pages(2500 words)Essay

Edition Tata motors

...have been extracted from this book. The subtitle of the article is ‘International Case : Restructuring at Korea’s Daewoo. This is relevant as the essay talks about Tata Motor’s acquisition of Daewoo Motors. Onkvisit, S. & Shaw, J. J. 2004. International marketing: analysis and strategy (4th ed). London, UK: Routledge – This book talks about the international strategy adopted by several renowned organisations. Certain information such as export statistics are important to understand the strategy of Tata Motors to acquire Daewoo Motors. Sauvant, K. P. 2008. The rise of...
4 Pages(1000 words)Essay

External Scanning and Analysis (Tata Motors)

...? EXTERNAL SCANNING AND ANALYSIS (TATA MOTORS) Task: Environmental analysis of the general industry and trends The automobileindustry has experienced competition and massive growth in the recent past. This has forced major key players either to adjust to the market demands or formulate new strategies that would augment their market divide. Tata Motors Company is no exception to this realm having grown from and Indian-based firm to the global presence in automobile products. Since this paper analyses the peripheral environment, and its effects on the automobile industry, identification of market...
3 Pages(750 words)Essay

Tata Motors Company Analysis

...in belonging to the list of the world’s high end luxury brands. Customers of the luxury and high end brands value its exclusivity factors and image which accounts for a reasonable amount of the success of the company. Its concrete presence in the luxury brands market as a reliable and quality automobile producer provides strong prospects for the company in the international market. If proves to be successful, the strategy would be likely to provide the company with high margins and high volume revenues too. Reference Tata Motors-a. (2007). Veco and Tata Motors explore strategic alliance opportunities. Retrieved on June...
3 Pages(750 words)Essay

Tata Motors and Fiat Auto: Joining Forces

...) has signed Memorandum of Understanding (MoU) with Tata Motors (TM) in order to form a joint venture (JV). Key objective of the joint venture was manufacture automobiles, engines of automobiles and transmission in Indian market (ICMR India, 2007). The deal will help Tata Motors to export car in overseas market whereas Fiat will get the opportunity to sell its car through selected dealers of Tata Motors. In the first month of 2006, both the Indian and Italian auto major have signed marketing agreement in order to sell selected brands of Fiat cars with the help of...
3 Pages(750 words)Case Study

Tata Motors

.... The main areas of the research were: 1. What role does innovation and creativity play in the new product development process? 2. How is the new concept tested? Is there a test marketing process involved? 3. What strategic options are available to Tata Motors to ensure its future success? 4. What are the components of Tata’s competitive advantage? How can it be sustained? 5. What can be concluded from making an analysis of the Tata Motors business strategy? MAIN FINDINGS. Innovation is associated with a particular way of approaching problems integrative: The willingness to move beyond perceived wisdom, to...
12 Pages(3000 words)Essay

Tata Motors

...at the equilibrium price. To survive in the dynamic automotive market, Tata Motors has devised and applied different marketing strategies. Tata Motors employs penetration pricing model. Tata offers reduced prices for its products so as to attract consumers who are already using products from other suppliers ( Ireland, Hokisson & Hitt, 2011). A good illustration of this strategy of pricing is when Tata introduces the Nano Tata model. Targeting the population that uses motorcycles the care was lowly priced. Tata Motors...
4 Pages(1000 words)Assignment

TATA motors

...products in the market. With regulatory pressure expected to rise, it will make it unbearable for companies that produce in large quantities. Cost pressure will lead to price wars that will thus reduce on the profits. Description of best-case scenario The best-case scenario will occur if there will be digital demands in the market. It will be advantageous for Tata Motors as the company is trying to develop mechanisms enhance digital services in its auto products. In this scenario, Tata will enjoy the market privilege by reaching the group of customers who might prefer digitized vehicles (Wäldchen, 2014). The pricing...
4 Pages(1000 words)Essay

TATA Motors: Becoming a Global Contender

...Tata Motors has a great history of change management which has enabled it to transform itself within the Indian industrial sector to become one the leading manufacturer of vehicles in the Indian Continent. The company has also created a substantial market for itself especially in Africa and other continents. Threats of New Entrants The Tata Group manufactured steam boilers and engines for the Indian railway form 1945-1954 when they diversified into car manufacturing as it was a lucrative business. They made an informed decision to enter into a fifteen year agreement with Daimler- Benz who were an already established car manufacturer. The Group had access to capital,...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Tata Motors marketing strategy for FREE!

Contact Us