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Strategic SCM - Analysis - Case Study Example

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The sheer fact that Etihad Rail was certified as ISO 9001:2008 acquiescent indicates how exemplary it is performing to deliver the 8 dimensions of quality in operating the UAE’s national railway network. It was awarded a certification certificate after UKAS (United Kingdom…
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Strategic SCM - Case Analysis
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Download file to see previous pages Offering these dimensions has enabled Etihad Rail to offer unabated value to customer and remain relevant in the contemporary highly competitive railway transport industry.
1. Performance-8. Etihad Rail has several Electro-Motive Diesel SD70ACS that are designed to operate at speeds of 120 km/h and 200 km/h for freight and passenger trains respectively. Its trains are designed to accommodate any level of tolerances, and charge reasonable prices and customers are often contented that services delivered conform to their expectations. However, few fiascoes in its services need to be improved (John, 2011).
2. Features – 9. On arrival at Etihad owned stations, passengers receive a personal welcome. Additionally, passengers obtain assistance throughout the arrival process with staff meeting them at various points. Employees qualified in areas of service delivery help clients realize and reconsider seeking Etihad rail services.
3. Reliability-7. Often, products and passengers reach their destination with little or no delays. Despite a few instances of failures, passengers often book or purchase services from Etihad rail and obtain them, even at the most stroppy and adamant times (Etihad Rail, 2006).
5. Durability-8. The rail network has been constructed with steel and other durable materials from Al Dhafra Recycling Industries. These materials are long-lasting and can withstand adverse weather conditions.
6. Serviceability-8. Etihad Rail has several centers within its rail network. These centers are equipped with expert engineers who rapidly respond to failure in systems. Moreover, it regularly purchases materials to replace exhausted ones. Its engineers’ response to calamities or other technical glitches is on record as being among the highest in the UAE.
8. Perceived Quality-8. Customers have a high expectation of quality products and ...Download file to see next pagesRead More
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