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Consumption Behaviour - Book Report/Review Example

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In the world of sustainability the technology are related to innovations. The study focuses on the various attributes and the influence of the advancement in technology on the…
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Consumption Behaviour
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Download file to see previous pages The payment made through mobile includes the web payment and mobile billing.
The mobile payment facility has benefitted the customers for making payment without carrying cash physically along with them. This technology was introduced and developed many years before but it failed to generate its popularity because too many people use it at the same time. The main development of the mobile payment system is the Google wallet which is considered as the type of mobile payment service whose operation has started in the year 2011 and the Google wallet system has been functioning for a long time among one of the four big wireless network of America. The other three wireless networks have their own rival projects which are commonly known as the soft card. Now a day in order to facilitate the customers or the consumers the big and well known retail stores such as Wal-Mart is offering the service of mobile payment to its customers (Hu, Lee and Kou, 2005). Even the international digital company of America named as Pay Pal is engaged in the ecommerce and the wallet based payment facilitating the transfer and payment of money and the main or the prime activity or business of Pay Pal. The swiping and the use of the credit card is easy as the tapping of a phone and also it is safe for the people of America as the credit cards are safeguarded and protected against the fraud practice. The consumers can carry their credit card along with them or they can also store the number of their credit card in their phone for conducting various transactions. But sometimes the consumers are faced with the problems because sometimes it is not well equipped. Apple pay has adopted some advancement and development for tackling and overcoming the barriers (The Economist, 2014). Apple has introduced a new technology known as iTunes which facilitate the ...Download file to see next pagesRead More
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