Innocent Drinks - Case Study Example

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Ever since Innocent Drinks Company was founded, its production of soft drinks from natural fruit has been adversely over-exploited by other competitors. This company was an idealistically formed company based on three Cambridge University students’ innovation. While this…
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Download file to see previous pages Additionally, it ensures the endorsement of recycling and sustainability of its products packaging. This paper, therefore, analyzes the business operations of Innocent Drinks Company including booms, bumps and the overall SWOT analysis of this company.
The dominant market share of Innocent Drinks Company in the Juice and Smoothie market has been on the decline due to daily emergence of soft drinks companies into this industry. For example, in the recent past, this company’s market, which initially was over 70%, has been threatened by an unfair competition and consumer downturn (Sahlman 356). Even though Innocent Company upholds a higher degree of ethical standards towards natural, healthy, delicious and sustainable production, the only market worry is the identification of best marketing strategies that would decisively keep this company the market leader in soft drink production. Additionally, the development and success of this company continues to create its unusual share of challenges as the company adversely faces threat of consumer’s downturn and an inclusive out of business bigger rival efforts. In order to curb these market competition challenges, Innocent Drinks Company has resolved into being a flexible soft drink organization with various branches. This strategy is primarily aimed at capturing wider markets.
Fruit juice revolution may act as the best case study to analyze and understand the development and success of Innocent Drinks Company and their products. In the practical perspective, innocent drinks packages range from (250ml) to (1L). The appearance of this smoothie is plain one and unappealing, which is due to the natural nature of innocent drinks. Innocent soft drinks are in natural form hence lack chemical substances. This makes these soft drinks some of the best drinks for human consumptions. Labelling of Innocent Drinks juice ...Download file to see next pagesRead More
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