Read a - Case Study Example

Comments (0) Cite this document
This was because they felt the initial method was suitable for harvesting demand, but they wanted to create it instead. The principle…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Read a case
Read TextPreview

Extract of sample "Read a"

Download file to see previous pages The objective was to encourage as many people as possible to refer their friends and family such that they could have a significant number of free customers. They were hoping that since on average 20 percent of free customers turn premium, they could increase the potential customer base.
The method was immensely successful in and in 2010; there was an increase 2.8 users who were referred by the 4 million paying customers. It is approximated that the Dropbox accounts each yielded a 12% referral rate, which was likely understated given the fact that many people target even non-acquaintances. In 2013, the company’s conversion from free to premise rose from 1.4 to 4%, which boosted the revenue to between $200 and $240 million dollars of annual income. The success rate was so high that other internet firms began to copy the freemium model as a way to get new clients without significant cost in their marketing budget. Another positive impact of the strategy was that it was copied by other firms outside the cloud storage business with the 100 top rating apps in Apple store using it in 2013. While there are no precise figures for how many of the firms using the technology were successful, there is no doubt that many of those that did have substantively grown their customer base. In fact, the model was so successful that some firms like Spotify, an online radio channel had a conversion rate of 20%.
There were nevertheless some disadvantage to this strategy; some of the companies that tried to model it ended up going bankrupt since the bulk of their clients did not convert to the premium service. In addition, given that Dropbox’s clients were mostly free, it means that much of their attention had to go to them while they may have been better off servicing the paying ones. Moving forward, it is hard to determine if the company can expect to make any more progress from the method since the firm is already a market giant and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Read a case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Read a case Study Example | Topics and Well Written Essays - 750 words. Retrieved from
(Read a Case Study Example | Topics and Well Written Essays - 750 Words)
Read a Case Study Example | Topics and Well Written Essays - 750 Words.
“Read a Case Study Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Read the Dunkin Case

...? [Manager] 24 November Dunkin’ Donuts and Market Segmentation Dunkin’ Donuts is known as the largest coffee and baked goods chain in the world. They now serve over 6,556 retail outlets, and sell more than 4 million doughnuts and over 2.7 million cups of coffee per day. Dunkin’ Donuts are famous for their wide variety of doughnuts, bakery products (including muffins, bagels, and ‘munchkins’), and now their coffee. Dunkin’ Donuts growth strategy is as according to Melanie Warner at Bnet, “to become as annoyingly ubiquitous as Starbucks.” They are doing just that. While the Dunkin’ Donut retail stores continue to expand, the Starbucks stores are closing by the hundreds. In the past Dunkin’ Donuts target markets where focused... [Manager] 24...
1 Pages(250 words)Essay

Read the case, and answer the question

... How socially responsible is Vermont Teddy Bear? Make sure to fully explain your response. By maintaining a strong relationship with its s, Vermont Teddy Bear was adding value for them. The case is quite clear about how serious the company takes its relationship with the customers (LHMVTB Case). This is the only way they could totally make sure of a strong attachment with them by having full understanding of their actual needs. This could not only guarantee adding high value for customer service, but a substantial profit on the company’s part at the same time. The good point showcasing about being socially responsible in the given case is the idea that Vermont Teddy Bear was trying to consider their customers as partners... , which is...
4 Pages(1000 words)Case Study

Position Paper on Daubert v. Merrell Dow Pharmaceuticals

8 Pages(2000 words)Research Paper

Case study. read through case study and answer all questions

...? CASE STUDY MANAGEMENT People Issues There are different issues when it comes to those who work at help desks and call centers. Thefirst issue basically involves the power play that incidental to the management of such teams. This does not necessarily affect the client in a major way but it plays a huge role in the personal management of staff, as well as resources in the office. In simple terms this can be chocked down to the political influence that is involved in the decision making that goes on inside the office (Noel 2002, p. 144). In the case of Sara this can be presented in two ways. To begin with is the pressure that she is getting from her superiors to turn around the performance of the help...
7 Pages(1750 words)Case Study

Read the case first, and then answer the question

...Computer Science Case Study, Marketing With Facebook Product advertisement is part of the channel design strategy that contributes to the modeling of a path of product flow from the supplier to the consumer. With the advent of Information technology, online marketing has been integrated information distribution in the 21st century business system. One of the potential advertisement sites in the social circles is Facebook, a site that has garnered a lot of favoritism from business entities. Engaging Facebook is part of the organizational strategy to manage processes for data acquisition for effective organization. One advantage of Facebook advertisement is its “like, comment and share” features that engage the users in an...
5 Pages(1250 words)Assignment

International Strategic Management Read and analyse the case study

...1 Running Head: CASE STUDY ALDI Case International Strategic Management ALDI In Australia Introduction ALDI opened up its store operations keeping in mind one basic notion and kept it as a philosophy for their business. That notion related to the fact that all people, wherever they live, should have the opportunity to buy everyday groceries of the highest quality at the lowest possible price. Serving the same notion, ALDI 's first store in Australia was opened in Jan 2001 in Sydney and we may very correctly say that it has been operating internationally for over 50 years. Particularly in Australia, over 200 stores are successfully operated across New South Wales, ACT, Queensland and Victoria providing great value to all consumers... ...
10 Pages(2500 words)Essay

Read the case study below

...CASE In the role of a motel maid, I would want to feel like I was trusted, taken care of, and rewarded actively for my hard work; this would motivate me. Employees need effective job design when they are feeling unmotivated. The professional in this situation who is suffering from burnout and emotional exhaustion may exhibit feelings of fatalism, stating that events are out of their control or giving up leadership opportunities out of a sense of the decision having already been taken out of their hands. I think if I worked at Western Motels as it is in the case, I would feel very burnt out and exhausted. This in turn affects the motivational level of customers, who are to be looking at the professional employee as an example... in all...
5 Pages(1250 words)Essay

Read a case and reflect on it

...Kristi A. Bailey, Plaintiff-Appellant, v. Topline Restaurants, Inc. Kristi A. Bailey, Plaintiff-Appellant, v. Topline Restaurants, Inc., dba Luckys Grille & Billiards et al., Defendants-Appellees, Mid-Continent Insurance Company, Interventor- Appellee. No. 11AP-359 Summary The plaintiff is an accident victim who claims that he was run over in Lucky’s parking lot. The complainant demanded compensation from the bar. As such, the bar’s insurer, Mid-Continent, was sucked into the case since they were the ones to make the payment if the victim succeeded in his quest. The victim filed a case in the trial court, but lost due to lack of substantial evidence against the bar for any wrong doing and the fact that...
2 Pages(500 words)Research Paper

Read the case and answer the questions

... Business Essay The product sold in the United s and Japan is identical for duty analysis. The salmon sold in United sis of Premium quality and that sold in Japan is of super premium quality. An investigation done by The U.S. Department of Commerce found out that salmon industries do not recognize any grade above premium and the salmon graded as super premium were actually premium. The products were thus of the same value. This shows that there were no differences between the products sold in the two markets. 2. Dumping occurs when a product is sold at a lower price in a foreign country than the price of the product in its home country. It endangers the industries in the importing nation and thus negatively affects the economy... Business...
1 Pages(250 words)Essay

Read the case and answer the questions(1 pages)

...Canada’s Certec and Bribery Monmouth Canada’s Certec and Bribery Mathew Kwong, the salesperson for Certec high technology,did not have enough information while sealing the $2.7 million deal. The public works minister assistant has asked for a payoff. The minister has taken advantage of Kwong’s naivety and asked for a payoff, which seems to be a norm for businesses coming to look for deals in the Middle East. While Certec had asked a local firm to seal the deal, Kwong came in to do the final part. Now Kwong is infiltrated and may lose the deal in case he does not facilitate for the money asked by the public servant. Whatever name it is called, this is corruption. It would have been easier and non-criminating if Kwong had...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Read a case for FREE!

Contact Us