Nobody downloaded yet

Motorola in china case study - Essay Example

Comments (0) Cite this document
The company dealt in telecommunication services during the time it was in operation. It had its headquarters in the United States, in the Illinois state (Pederson, 2008).
Between 2007 and 2008,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Motorola in china case study
Read TextPreview

Extract of sample "Motorola in china case study"

Download file to see previous pages China, represented a very significant market for Motorola in terms of manufacturing and research. According to the company sources, Motorola was successful in the Chinese market due to its understanding of the market, the people and the strategies it adopted.
In 1978, Motorola established its Beijing office, then in 1992 it developed a makeshift plant in Tianjin to manufacture paging devices. In 2003, the company was regarded as the most successful foreign company in China, courtesy of its adoption of a four-point strategy which as follows:
In managing success in its new environment, Motorola developed a new 2+3+3 strategy, which it used to create and sustain its competitive advantage. The numbers in the strategy represented goals that the company had developed in the process of achieving its success. The strategy was developed, following the need to consolidate on its market returns that had been found to be as follows,
In this new strategy, the first “2” represented two goals, which included creating a reliable R&D centre and a successful manufacturing company worldwide. The second “3” in the strategy included the company succeeding in three main areas, that is, trunking systems, broadband creation of semiconductors. The final “3” showed goals that the company was willing to achieve by 2006. These goals were, increasing the value of its particular yearly productions to about $10 billion, increasing its investments up to $10 billion as well as purchasing trading components of the same amount.
One of the important market entry strategies that the company had was an effective understanding of the Chinese market (Edmonds, 2000). Motorola Company had to take time in order to study and understand the Chinese people, thereby devising market growth and development strategies that effectively articulated their needs.
In any market, the ability to succeed and develop ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Motorola in china case study Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Motorola in china case study Essay Example | Topics and Well Written Essays - 750 words. Retrieved from
(Motorola in China Case Study Essay Example | Topics and Well Written Essays - 750 Words)
Motorola in China Case Study Essay Example | Topics and Well Written Essays - 750 Words.
“Motorola in China Case Study Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Motorola in china case study

International Business Case Study: China

...?International Business Case Study: China Table of Contents Table of Contents Background 2 Political Factors 2 Legal Framework 3 Economic Factors 34 <> 4 Some of the factors that have contributed to the rapid growth include favourable economic policies, prioritising and promoting the growth of the local enterprises and government investment. 4 Economic Policies 4 Prioritising Local Enterprises 5 Government Investment 7 Technology 8 Recommendations 9 Focusing On Political, Economic and Technological Factors 9 Rebalancing Strategies 10 Globalisation and International Integration 10 Resource Competence and Analysis 11...
11 Pages(2750 words)Essay


...? MOTOROLA Motorola Motorola, originally d Galvin Manufacturing, was founded by Paul and Joseph Galvin. Motorola was an American based multinational company which was later divided into Motorola Mobility and Motorola Solutions, mainly due to the fact that Motorola lost about $4.3 billion from 2007 to 2009. Motorola Solutions is now generally accepted as the direct successor of the prior known Motorola, as the structuring lead to Motorola Mobility being spun off. (Boryana Georgieva, 2010) In 2007 when the reorganization took place, business was divided into three operating...
3 Pages(750 words)Essay

Philips in China: Case Study

...? Philips in China: Case Study (Add (Add (Add Overview Philips is one among the many Western companies which increasingly look towards China for both production and consumption. So, the company adopted the strategy of establishing its production units in China and exporting the goods to the rest of the world. Thus, as stated in the case study, by the year 2003, the company invested nearly $ 2.5 billion in China and is planning to phase out its production in other nations and to increase production in China. There are a number of factors that make China so attractive to...
8 Pages(2000 words)Essay

Google in China Case Study

...?Google in China Case Study Describe the legal, cultural and ethical challenges that confront the global business presented in the Google in China" case study Global businesses face various legal and ethical challenges that depend on the country of origin and their immediate business environment. China has a unique culture that influences business that operates in its environment. Firstly, China has an open policy on internet investment and usage. The policy allows Google China to compete with other domestic and international competitors targeting the Chinese market. Due to the speedy...
3 Pages(750 words)Case Study

Starbucks in China Case Study

...since 1999 by having joint ventures with the companies. As of these days equity ventures are to be made so as the coffee chains can be operated as a whole. Defense of the trademark and IP in China has not been done by Starbucks through the typical Administration for Industry and Commerce (AIC) authorities but by making use of civil courts which have been seen to handle the cases in a better manner (Enz, 2009, p. 33). Conclusion Starbucks is aware of the fact that China is such a country where teahouse culture is in high rise as compared to coffee house culture and therefore by first introducing varieties of tea to the customers, Starbucks can make a strong customers base. ...
2 Pages(500 words)Case Study

Motorola Marketing Campaign

.... As now the company has planned to divide itself into two separate companies by 2011, it can provide many opportunities for Motorola's mobile phone market which have to be tapped and shall be in order to obtain future benefits. Sources: Works Cited JWT. (2007, April 15). Marketing Practice. Retrieved Jan 28, 2009, from Nexbitt, A. (2007). Social Marketing Case Study. Retrieved Jan 28, 2009, from of innovative handsets like RAZR. They shot up to 19 % in 2005 from 15% in 2003. As they kept launching newer versions of RAZR making it slimmer with a variety of fancy...
14 Pages(3500 words)Case Study

Air china case study

...Air China Table of Contents Introduction 3 Marketing Objectives for Air China 3 Recommended marketing strategies 5 Reflective Report 7 References 9 Introduction Marketing audit is an important component not only in the process of marketing planning, but also in the process of corporate planning. It plays a key role in effectively finding information from various levels of the organisation to assist the decision making process at both top and middle level. The main objective of conducting a marketing audit is to identify the potential threats and opportunities that are likely to exist in the external environment of the organisation. With the identification of opportunities and threats, the process of...
8 Pages(2000 words)Essay

Case study of China

...Sur Lecturer China Case Study The success of the growth strategy of the China’s export, since early 2000s, had been alienating trade partners most especially the United States and Europe. The surplus of the trade in China had hit $134 billion, and $114 billion was from the United States alone. More than half of this sum had been accounted for by the foreign invested firms. The loss of 3.5 million of jobs in manufacturing was increasingly blamed on China by the politicians, organized labor in the United States and other pundits. The financial crisis across the globe actually brought the problem into light despite the fact that the growth...
2 Pages(500 words)Case Study

The Entry Strategy of Motorola in China

...International Business Case StudyMotorola China Table of Contents Section Title Page Number Question I 4 PEST Analysis 4 Political 4 Economic 5 Social 6 Technological 6 Porter’s Five Forces Model 7 Competition in the Industry 7 Potential of New Entrants in the Industry 7 Power of Suppliers 8 Power of Customers 8 Threat of Substitute Products 9 Question II 9 Question III 12 Conclusions 15 References 16 Bibliography 17 Executive Summary Motorola decided to enter China because of several factors—political, economic, social, and technological. Being an early mover to China,...
9 Pages(2250 words)Case Study


...Motorola case study analysis Table of Contents 1Executive summary 3 2Introduction 3 3question one 4 4question two 7 5Question 3 10 6conclusion 12 1 Executive summary This paper’s main objective is to explore the strategies adopted by the giant US electronic company Motorola in its venture in the Chinese market. The main focus is the company’s initiatives in China so as to establish itself as a major brand in the market. The paper will provide a comprehensive analysis of the four point strategy used by Motorola in China and the end results. The paper will also shed light on the increasing competition in the Handset market...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Motorola in china case study for FREE!

Contact Us