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Distribution Strategy and Plan - Coursework Example

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Through selective distribution UNIQLO will be able to sells its products through multiple wholesalers and retailers in the market, where consumers may reasonably look for products (Verma 2012)…
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Distribution Strategy and Plan
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Download file to see previous pages Early last year, representatives from the UNIQLO Company, including its chairman Tadashi Yanai, met Indian minister of state for industry and commerce, Nirmala Sitharaman. The Company also met with Indian minister of textile Santosh Kumar Gangwar. The purpose of these meetings was to establish sourcing arrangements with the various companies available in India. Currently in India UNIQLO operates under single-brand retail, where it has invested heavily in retail infrastructure and has set up stores strategically within India. UNIQLO had been eyeing the Indian market for a while prior to their initiative to penetrate its vast market but had postponed its plans in order to carefully consider the uncertainties that plague the Indian market.
Using a local company’s distribution channel will allow UNIQLO to deal with consumers that it could not have economically reached using its own sales force. A network already established by other company’s provides you with a ready-made network and coverage of other regions of the country without prior investment of your own resources (Westwood 2011). In addition, working with an already established network of distribution will give UNIQLO access to a readily available array of customers, which will increase the size of its potential customer base without having to incur additional marketing and sales costs.
Nokia’s exclusive stores, known as property dealers are franchised outlets. Franchisees ought to fulfill certain criteria, such as, in the emergence of a store that can be converted into a priority dealer, a certain number of footfalls must be available, and the store’s location should be prime in that region, among other standards. The Nokia Company assists these outlets in terms of visual marketing, furniture and so forth against a deposit from the store owner, refundable at the end of ...Download file to see next pagesRead More
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