Nobody downloaded yet

Distribution Strategy and Plan - Coursework Example

Comments (0) Cite this document
Through selective distribution UNIQLO will be able to sells its products through multiple wholesalers and retailers in the market, where consumers may reasonably look for products (Verma 2012)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Distribution Strategy and Plan
Read TextPreview

Extract of sample "Distribution Strategy and Plan"

Download file to see previous pages Early last year, representatives from the UNIQLO Company, including its chairman Tadashi Yanai, met Indian minister of state for industry and commerce, Nirmala Sitharaman. The Company also met with Indian minister of textile Santosh Kumar Gangwar. The purpose of these meetings was to establish sourcing arrangements with the various companies available in India. Currently in India UNIQLO operates under single-brand retail, where it has invested heavily in retail infrastructure and has set up stores strategically within India. UNIQLO had been eyeing the Indian market for a while prior to their initiative to penetrate its vast market but had postponed its plans in order to carefully consider the uncertainties that plague the Indian market.
Using a local company’s distribution channel will allow UNIQLO to deal with consumers that it could not have economically reached using its own sales force. A network already established by other company’s provides you with a ready-made network and coverage of other regions of the country without prior investment of your own resources (Westwood 2011). In addition, working with an already established network of distribution will give UNIQLO access to a readily available array of customers, which will increase the size of its potential customer base without having to incur additional marketing and sales costs.
Nokia’s exclusive stores, known as property dealers are franchised outlets. Franchisees ought to fulfill certain criteria, such as, in the emergence of a store that can be converted into a priority dealer, a certain number of footfalls must be available, and the store’s location should be prime in that region, among other standards. The Nokia Company assists these outlets in terms of visual marketing, furniture and so forth against a deposit from the store owner, refundable at the end of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Distribution Strategy and Plan Coursework Example | Topics and Well Written Essays - 750 words”, n.d.)
Distribution Strategy and Plan Coursework Example | Topics and Well Written Essays - 750 words. Retrieved from
(Distribution Strategy and Plan Coursework Example | Topics and Well Written Essays - 750 Words)
Distribution Strategy and Plan Coursework Example | Topics and Well Written Essays - 750 Words.
“Distribution Strategy and Plan Coursework Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Distribution Strategy and Plan

Pricing Strategy and Channel Distribution

...? Pricing Strategy and Channel Distribution Pricing Strategy and Channel Distribution The of the company under discussion in this paper is Hall Detergents and the product is hall-washing powder. The company is seeking to introduce its brand-new product into the market and to carry out a market research on the demand of detergents. This research will have to analyze the wants and needs of the customers to facilitate penetration as a pricing strategy. According to Armstrong and Kotler (2008), market penetration is a strategy used by companies that are growing. The main reasons as to why the company in the question chooses market penetration...
5 Pages(1250 words)Essay

Pricing and Distribution Strategy

...? Submitted too: Shifting the Balance: Apple, Micromax and Smart Phone Advertising Strategies A PAPER SUBMITTED by In advertising, the medium through which potential customers become acquainted with a product is among the key factors in determining the outcome of an ad campaign. Print advertising is a time honored conventional medium that allows product manufacturers to prompt customer response in a very specific and focused manor. One of the best examples of harnessing and conceptualizing it in a visual print advertisement is Apple‘s innovative iPhone Campaigns. Conceptually the Ad’s must be considered the benchmark for any successful product campaign as the Apple iPhone has defined the smart phone market in the United States... for the...
4 Pages(1000 words)Essay

Thorough distribution plan

...Distribution Plan The product will be distributed in the United s and Canada and later the distribution will cover nations outside Canada and United States. This is because the electric toothbrush use has been successful in these two countries. Distribution outside United States and Canada will expose the product to countries that do not use electric toothbrush. The product will target working people and those who are handicapped. The product is one of a kind, effective and less time consuming because it has a toothpaste mini-tube built within it. Another reason is that the electric toothbrushes have been tried in the United States and proved to be...
2 Pages(500 words)Essay

Aramex Distribution Strategy

...ARAMEX DISTRIBUTION STRATEGY Distribution Objectives In conformity with the fact that most of the business service delivery of Aramex is based on online protocols, the company has introduced several distribution channels that deal with customers directly through an online system1. Commonly known as the computerized distribution system (CDS), the objective of the system has been to reach as many internet users as possible2. For this reason, a new dimension has also been introduced to the system whereby the use of new media and particularly the social media have been adapted with an objective of bringing the services of the computer to the doorstep of each and every existing and potential customer. Degree of market exposure... There are...
1 Pages(250 words)Essay

Distribution Strategy

...Distribution Strategy Introduction Distribution is critical in any business venture as it entails access of products to consumers. As such, it is critical for any firm to consider all distribution channels so as to choose the best among the many alternatives. In this essay, I will discuss the distribution strategy for Old-Timer, a product cut out for the olderly cohort of persons between the ages of 35 to 64. The product is intended to easen living among aged women. Emphasis will be made on Onodonga county, a small area in the larger New York state. Market Analysis Selecting a distribution strategy for...
3 Pages(750 words)Case Study

Effective Distribution Strategy Wonderful Widgets

... Effective Distribution Strategy Wonderful Widgets Introduction The big question behind the choosing of the best distribution channel for the Wonderful Widget Company is simply because it is the most appropriate way of delivering the company’s product to the market. The marketing strategy comes after deciding the best distribution to reach the company’s distribution channel. That is why finding an answer to this question is a very vital thing. Much of Wonderful Widgets Company business activities will heavily depend on the type of distribution channel. For instance, if the company chooses to make use sales representative, then much of the company's focus should be on training the salespeople to effectively distribute the products... ’...
3 Pages(750 words)Essay

Global Trade and Distribution Strategy

...that are locally manufactured. 2. The target market for the Achilles kids shoes mainly include the parents who have young kids. The kids themselves are dependent on their parents for all their clothing needs. The company ought to identify factors such as levels of income of the targeted group. In order to cut costs, distribution strategy that would work for this target market is that the company performs the distribution of the products itself. After the products have been manufactured, the company ought to identify the channels through which the products will be distributed. The products should be sold through company operated stores since this helps to attract many...
1 Pages(250 words)Coursework

Marketing plan D: Pricing and Distribution Strategy

.... Supply chain: 1. First the company should plan and manage the required sources needed for the product to be delivered to the customers in time. Such strategies are developed and monitored under the supervision of company executives. 2. Then the stage of choosing the suppliers comes. The price, delivery and payment transactions are thoroughly managed by the managers of company. 3. The third step consists of the manufacturing of the product. Under this area the necessary activities related to the production, testing, its packaging and delivery of goods to the customers is being seen. The product quality, its output and the workers’ productivity are also been taken care of. 4. The delivery or logistics...
2 Pages(500 words)Admission/Application Essay

Distribution Strategy

...DISTRIBUTION STRATEGY OF NETJET COMPANY IN BRUNEI Netjet is a subsidiary of Warren Buffet’s Berkshire Hathaway. It is a private aviation company that offers services of jet rents. Founded in 1964, this company gives ownership in part in the form of shares that makes the owners fractional owners and who can use the aircraft (Bloomberg). The distribution strategy to be chosen will be based on the company’s need to manage the availability of the service, and other factors such as pricing and target market. Being a private company, it will mainly target the wealthy citizens of Brunei, which is ranked as the fifth richest country (Forbes, p1). The...
1 Pages(250 words)Assignment

Distribution Plan and Promotions Strategy

...Distribution Plans and Promotion Strategies Lester Myers Melvin Murphy MKT 100 Distribution Plan and Promotion Strategy There are a myriad ways of promoting and distributing products to the target customers. Distribution is an important aspect of business because without it, even the best product or services cannot be accessed by the end user (McDonald, 2007).A proper distribution plans fuels business growth using sales channels appropriately in order to maximize profit. Promotion strategies on the other hand play a role in attracting customers to...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Distribution Strategy and Plan for FREE!

Contact Us