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Executive Summary - Essay Example

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Both owners of the company are enthusiastic and believe in achieving success through mutual efforts. Mr. Swan is responsible for…
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Executive Summary
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"Executive Summary"

Download file to see previous pages With over 300 commercial wholesale accounts and nearly 100,000 people residing in the area, there is a need to set effective business strategy to get success. Therefore, the company has set competitive prices for its products considering the intensity of the competition in that area.
At present, the company is leasing a one-story building at 123 Main Street for $550 per month. There is also an option of buying it for a heavy sum of $105,000. As far as the usage of the building is concerned, it is for commercial use at this point of time. The reason is that main street is a heavily traveled tourist route where there are a number of businesses offering tourism services to the customers.
Finestkind adheres to the principles of quality to conduct business activities. Provision of the premium-quality seafood to both retail and wholesale customers is going to be the key to success for the business. These days, Gosling and Swan are planning to shift from 40 percent wholesale and 60 percent retail to 60 percent wholesale and 40 percent retail. The reason is that the owners believe that the actual profit is there in the wholesale business. Retail business is also profitable and is likely to grow rapidly in the nearest future but the company’s actual focus is on expanding its wholesale business because of huge profits.
As far as the main competitors of the company are concerned, they are Fred’s fish, Kingfisher, and Job’s Seafoods. Fred’s fish is a scattered operation in which there is one truck reserved for making the rounds. There is also a small counter taken on lease from one of Anytown’s supermarkets. Finestkind has been successful in cutting the sales graph of Fred’s fish by providing quality products to the customer within promised time and at competitive price.
The second main competitor of the company is Kingfisher. Kingfisher is also a famous company in Anytown operating its business successfully. However, there is a ...Download file to see next pagesRead More
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