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Setting Up a Dance Club in Dublin - Case Study Example

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This study discusses any business opportunity, especially for setting up an underground night club into Ireland. The study considers this is favorable because it shows that there is a customer base already existing for such a business, however, the disadvantage could be…
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Setting Up a Dance Club in Dublin
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Download file to see previous pages Another issue that needs to be considered is the question of overheads. Some very popular nightclubs in Dublin, such as the Bodytonic, actually started off in a small sweaty basement, but it is now a thriving nightclub with many branches. Therefore, starting off small appears to be a better business proposition because it would keep the overhead costs down. There would be lower maintenance expenses, because it could be started in the basement of a private house and can later be expanded after it starts making money. Since the private house in question may be a little out of the way, it may be necessary to carefully advertise the opening of the new business and to post signs and directions to reach the nightclub. This could be done using some cheap form of advertisement, such as flyers or word of mouth rather than incurring a great deal of expense for advertising in the well known magazines. Some large arrows and hand written signs strategically placed could also serve to provide the right directions, so that the party crowd can move from the general nightclub area to the proposed establishment.
One of the most important factors that must be taken into consideration is the current recessionary atmosphere, where most businesses are struggling to pull in enough customers to sustain their expenses. Therefore, the club fees may need to be low at first, so that it encourages people to come and sample the music. If the advertised entry fees are lower than what is available at other clubs, it would provide an incentive for customers to choose the new establishment instead. Also, other promotional measures may need to be considered, such as for example, allowing free entry for a partner, so that this encourages couples to come to the new nightclub rather than patronizing the already existing ones.
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