Nobody downloaded yet

Motivation and Marketing Mix - Essay Example

Comments (0) Cite this document
Summary
Motivation and Marketing Mix 1. Motivation Theories of Taylor and Maslow Volumes have been written on employee motivation so as to determine the direction that organizations should maintain in HR management. Evidently, understanding various theories helps managers to enhance employee retention and productivity by utilizing motivation as the key factor to improve individual efficiency…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Motivation and Marketing Mix
Read TextPreview

Extract of sample "Motivation and Marketing Mix"

Download file to see previous pages In the same way, Maslow’s theory was based on two key ideologies; they are classification of human needs and consideration of the relationship between the classes. Taylor held a fundamental and straightforward idea of what motivated people at work—money. According to his opinion, each worker should get a fair days’ pay for a fair day’s work, and the pay should be on the basis of amount produced using the piece-rates method. Thus, his theory explains that employees who do not delver a fair day’s work should be paid less or nothing and those who deliver more than a fair day’s work, going beyond the target should be paid higher. However, according to Maslow, an employee’s career begins at the bottom of the hierarchy, where he would primarily try to meet his basic needs. Moving higher on the hierarchy, he secondly searches for his psychological needs and safety needs at the next level. When these needs are met, they are no longer motivators for him, so he would then want to satisfy his social needs, which the employer must use as a motivator. Finally, the esteem needs of an employee acts as a motivator such as, given appreciation for a job well done, awarding a promotion, etc. For example, as noted down by Oyedele (2011), a multi-national company in Nigeria watched their production increasing by more than fifteen percent after they had installed a ‘cold water tap’ and a ‘color television’ in the junior staff waiting room; the employees felt a sense of belonging in the organization and worked hard. Apart from these, the apparent weakness of Taylor’s ideology is that it leaves out the significant differences between different kinds of people. It is hard to make sure that a “best way” is going to suit everyone. In the same course, the Maslow model seems impracticable with the real-life practice as individual behavior may respond to not just one, but several needs at the same time. 2. Benefits of having a motivated work force In fact, employee motivation is one of the significant factors which help the organization to improve employees and thereby organizational performances, and hence, having a motivated workforce helps to achieve the competitive advantage that the organization tries to accomplish. There are many advantages of having a motivated workforce to the organization. First of all, an enhanced employee performance and efficiency helps the organizations to acquire higher productivity. According to Calrk (2003, p2-3), an organization having a motivated workforce can reduce their costs as the employees would not only work faster, but utilize their inventiveness to propose developments to the course of action which can lead the organization to save millions of dollars of overall cost . In the same way, motivated manpower will increase the quality of products produced by the organization (PSP Metrics, n.d). A team working efficiently will bring out the best quality products and thereby reduce the cost of resources for work. This process helps to boost up the product value in the market making sure that the product release cycle is reduced to its minimum. Moreover, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Motivation and Marketing Mix Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Motivation and Marketing Mix Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/business/1439340-b202a
(Motivation and Marketing Mix Essay Example | Topics and Well Written Essays - 2000 Words)
Motivation and Marketing Mix Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/business/1439340-b202a.
“Motivation and Marketing Mix Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/business/1439340-b202a.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Motivation and Marketing Mix

Marketing Mix

...in the market without affecting the profitability of the organization. Marketers can plan accurately when they have a functional marketing mix. Marketing mix concept is relatively simple. The concept reveals facts about areas which should be addressed. They serve as a guide to management judgment. According to Stew Leonard’s, marketing mix involves mixing product quality with consumer needs. This should be done with consistence and passion. Marketing mix has an internal element where the workers must be motivated and happy so that they...
8 Pages(2000 words)Essay

Marketing Mix

...?Table of Contents Introduction 2 Tasks a. Review of the marketing mix 2 b. Discussion of the pre-launch plan. 2 c. Objectives of the marketers 2 d. Pre-launch activities pre-launch activities 3 e. Elements of the Marketing Mix being focused and missing 3 g. Claims for the success of the launch. 3 h. Evident theoretical concepts etc 3 2.Discuss the advantages and disadvantages of adopting the approach taken in launching the new hotel 4 a. Areas for improvements 4 c. Other campaigns for comparison 4 3. A Review the website for the hotel and discussions which elements of the initial launch are being promoted in their marketing promotions....
4 Pages(1000 words)Essay

Marketing mix

...?The concept of marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response(Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers. As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995). All these suggest that the concept of...
6 Pages(1500 words)Essay

Marketing Mix

...1 Marketing Mix Introduction A lot rides on a company's marketing mix: On the strategic choice of product, price, promotion and place depends the success or failure of the enterprise. These four Ps are the basic tools of marketers everywhere. "Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market" (Kotler 15). However the marketing mix of most companies is in constant flux; it is often changed to reflect market dynamics and to optimise...
4 Pages(1000 words)Essay

Marketing Mix

...MARKETING MIX ID: Submitted Signed: Marketing Mix The elements of the marketing mix are also known as the marketing tactics which basically bring forward the issue of marketing ideology in the real sense. The marketing mix is composed of 4P’s which are known as the Product, Price, Place and Promotion. The concept of the marketing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing...
6 Pages(1500 words)Essay

Marketing Mix

...Marketing mix Marketing mix comprises a set of four key decisions that a company has to take into consideration before introducinga new product into the market. These four variables help the managers in an organization to develop appropriate key decisions essential for smooth running of any organization operation. These variables are; product, price, place and promotion (Ferrell, 2010). Product Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any...
5 Pages(1250 words)Research Paper

Marketing Mix

...Insert of Marketing mix Successful businesses often employ certain marketing strategies which aim at improving their products to their prospective consumers. The amount of goods sold by a given business organization is strongly determined by the types of marketing strategies she has put in place to attract the customers. This paper will examine various marketing procedures for different Products. According to Peterson, the best way to market a brushless car washer in Terre Haute is by using the media houses for instance the television networks. Since television is a common property in most regions, the wash can be...
1 Pages(250 words)Essay

Marketing mix

...Marketing Mix Marketing Mix At Eat Smart Supermarket, we are committed to providing high quality services at competitive prices for the benefit of all our clients. After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We will do all that we can to satisfy our diverse clients’ needs. For this to be accomplished, we will need to adopt the most appropriate marketing strategies based on McCarthy’s Four Ps. All these will be done after carrying out a market analysis and ascertaining the prevailing conditions in the market, our clients’ needs...
2 Pages(500 words)Coursework

Marketing Mix

..., Massachusetts containing over 450,000 artistic works thus ranking it among the largest art museums in the USA (White 34). Some of the renowned collections from the museum include the America Art, French Impressionist paintings, and Egyptian Art. There are also Japanese and Chinese Arts. Also, people become membership through donations and teaching, or educative programs are available to help the visitors to know more about the art galleries. Some of the arts to enjoy include the Paul Revere portrait, George Washington’s portrait by Gilbert Stuart and Watson and the Shark by Copley (White 45). Summary of the 4Ps marketing Mix of the art museums In terms of place, National Gallery of Art the museum is...
4 Pages(1000 words)Assignment

Marketing mix

...Critical Review of Marketing Mix Critical Review of the Marketing Mix. A critical review of Constantinides, E. (2006). The marketing mix re-visited: Towards the 21st century marketing. Journal of marketing management, 407-438. By reviewing several past publications regarding the marketing mix being adopted and their suitability to the changing consumer trends, Constantinides (2006) conducted a study on the suitability of the application of the 4Ps marketing mix in the 21st century. The study was aiming at further shedding light on the...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Motivation and Marketing Mix for FREE!

Contact Us