Nobody downloaded yet

Entrepreneurship and Innovation - Essay Example

Comments (0) Cite this document
Summary
Entrepreneurship and Innovation Table of Contents Introduction 3 Part One: Analysis of the Chinese Marketplace 4 External Business Environment 4 Income Level 5 Competitor Analysis 6 Part Two: Manufacturing Soup E-Duper in China 6 Part Three: Business Plan 8 Marketing Mix 4Ps 9 References 14 Bibliography 16 Introduction Marketing plan is often regarded as an essential and effective set of practices needed to be conducted by any organization in terms of generating value to the customers along with ensuring proper communication and delivery of the products and/or services in a defined marketplace…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Entrepreneurship and Innovation
Read TextPreview

Extract of sample "Entrepreneurship and Innovation"

Download file to see previous pages Dragons Inc. in the Chinese market. Dragons Inc. operates as a group of entrepreneurs which significantly focuses on delivering advanced products to the market. With the concept of innovation, The Presto! Soup E-duper is one of the recently developed kitchen appliances of the organization which involves multi tasking facilities including mixing, blending as well as crocking capacity. The organization manufactures its innovative products which facilitate the customers to obtain new experiences of technological advancements and preparing tasty as well as health food items in a lesser time and in a cost-convenient way. The Soup E-Duper will be produced by Kitch-in-Zinc Plc, especially to target the new customer segments in the Chinese market. Therefore, the paper intends to prepare a viability report of Soup E-Duper in the Chinese market by considering the major factors of the marketplace, product and manufacturing issues that might to be faced by the organization. Moreover, the discussion of the report will further focus on developing an effective business plan for the organization to successfully operate Soup E-duper in the Chinese market. Part One: Analysis of the Chinese Marketplace External Business Environment The business environment in China can be identified as sustainable for foreign companies which are mostly related with manufacturing industries, or tourism or education sectors. For instance, the current political and economic environment of the nation depicts the elements to be in favour of companies which attempt to set-up its manufacturing operations within the country with the belief that it would increase job opportunities for the Chinese community and simultaneously facilitate the growth of the overall economy. Furthermore, China also encourages foreign investment from companies which belong to the nations aligned through World Trade Organisation (WTO) and other treaties with the economy (Yueh, 2012). Notably, as it can be identified that the product intended to be manufactured in China, i.e. Soup E-Duper, is patented by a UK based entrepreneurial group, Dragon Inc. and also manufactured by another European firm Kitch-in-Zinc Plc, the business plan can attain greater benefits even in relation to legal obligations. Furthermore, as the economic conditions prevailing within the Chinese market can be observed as growing with stability, it can be affirmed that the marketing prospects of the business plan can also be expected to yield better returns as per the expectations of the investors, including Dragon Inc. and Kitch-in-Zinc Plc. It is worth mentioning in this regard that with the growing GDP of the economy, which is currently recorded as 7.8%, the lifestyle preferences are also enhancing within the Chinese community (Yao, 2012). This can further be attributed as a positive aspect for the successful accomplishment of the objectives considered in this business plan. The offered product, i.e. the Soup E-Duper allows enhanced lifestyle to its customers rendering the facilities of easy blending, mixing, and processing through crock pot. It is also intended to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Entrepreneurship and Innovation Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Entrepreneurship and Innovation Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/business/1403719-read-the-case-study-to-compeleted-the-paper
(Entrepreneurship and Innovation Essay Example | Topics and Well Written Essays - 2500 Words)
Entrepreneurship and Innovation Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/business/1403719-read-the-case-study-to-compeleted-the-paper.
“Entrepreneurship and Innovation Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/business/1403719-read-the-case-study-to-compeleted-the-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Entrepreneurship and Innovation

Entrepreneurship and Innovation

...? BU2005 Entrepreneurship and Innovation CREATIVE JOURNAL By One 2009 First Journal Entry Set Tasks How do you stack up against the five dimensions (e.g. achievement drive, creativity, desire for autonomy and internal locus of control) use your GET 2 survey questionnaire results (Appendix of Text). GET 2 survey personal score: Need for achievement: 8/12 Need for autonomy: 4/6 Creative tendency: 11/12 Calculated risk taking: 7/12 Locus of control: 6/12 My result for this exercise was 36 out of 54 In accordance with my results, I have medium entrepreneurial capabilities. To my mind, I am lacking of professional experience, but with respect to my age I think that this experience is enough. I have a high degree of achievement need... of...
8 Pages(2000 words)Essay

Entrepreneurship and Innovation

...? Table of contents Introduction……………………………………………………………………..2 2. Enterpreneurs vs intrapreneurs………………………………………………….2 3. Literature review on intrapreneurship and entrepreneurship…………………...4 4. Practical reflection of intrapreneurship……………………………………….....5 5. The main obstacles of intrapreneurship…………………………………............8 6. Conclusion…………………………………………………………………….…9 7. Bibliography…………………………………………………………………….12 8. Appendix I Reflective Commentary…………………………………………….13 Entrepreneurship and innovation Introduction Human activity has reached its height in XXI century. Therefore, there is a need to develop and facilitate spheres of human activities. Business is a sphere of human activity, which...
13 Pages(3250 words)Essay

Entrepreneurship and Innovation

...digs deep for iPhone advertising splash. Reuters.com. October 3rd 2007. Viewed on December 31, 2010. Available at: http://www.reuters.com/article/idUSL038246020071003 DEUTSCHMAN, ALAN. "The once and future Steve Jobs." Salon.com, 11 Oct. 2000. Web. 8 Dec.2009. http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index2.html USEEM, JERRY. "Apple: America's best retailer." CNN: Money, 19 Mar. 2007. Web. 15 Dec. 2009. http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/index.htm SCHNEIDER, J., & YOCUM, J. (2004). New product launch: 10 proven strategies. Deerfield, Ill, Stagnito Communications DRUCKER, P. F. (2007). Innovation and entrepreneurship: practice and principles. The...
10 Pages(2500 words)Essay

Entrepreneurship and Innovation assignment

...usually dine out on weekends with their families and partners and prefer to visit those places which offer good food at reasonable prices and a comfortable seating arrangement so as not to cause any inconvenience (Franck, 2005; Duffill, 1993). Dinner in the Sky offers a unique experience to the market and brings about an innovative idea to take the customers to the sky and give them the ultimate dining experience. The size of the Target Market which the company will be specifically catering to would be the 10% of the population of the city who belong to the Social Economic Class A and B. The lower middle class and the middle class would also be welcomed through trade promotions and discounts to leverage the revenues of...
10 Pages(2500 words)Essay

Entrepreneurship and Innovation

...?Entrepreneurship and Innovation Table of Contents Entrepreneurship and Innovation Table of Contents 2 Executive Summary of the Venture 3 Part A 3 Description of the Venture 3 Major Issues of the Venture 4 Feasibility Study of the Venture 4 Product and Service 5 Technology 5 Competition 6 Part B 7 Segmentation and Target Market 7 Marketing and Sales Strategy 10 People Requirement 10 Financial Requirement 12 References 14 Bibliography 16 Executive Summary of the Venture This report describes opening of a new venture i.e. to open a clothing store in the UK. It involves the market feasibility study of the apparel industry in the UK. The clothing venture will provide all type of clothing and accessories according to customers’ choices... and...
10 Pages(2500 words)Essay

Entrepreneurship and Innovation

... Social Entrepreneurship and Innovation Terms of Reference Corporate Social Responsibility - “the way an organization takes account of the economic, social, and environmental impact that it has, maximizing the benefits and minimizing the negative consequences of its operations” (Lowe and Marriott 2006: 215). Social Entrepreneurship - is a concept that can be defined as belonging to both profit and non-profit organizations where products and services are created with the intent of increasing “social wealth enhancement” (Teufel 2007: 11). Some definitions only include non-profit, but considering all of the needs within the world, defining it through product and service type seems more appropriate, regardless of the benefit... to the...
11 Pages(2750 words)Essay

Entrepreneurship and Innovation

...? Entrepreneurship and Innovation Table of Contents Introduction 3 Assessment and reflection on the process and techniques of innovation 3 Process ofinnovation 5 Clusters 6 Analysis of the strategy followed for innovation management in Omantel 7 Recommendations to improve innovation management 9 Establishment of innovative environment within Omantel 11 Strategic Implications 12 Conclusion 13 Reference List 14 Andrews, J. and Smith, D. C. 1996. In search of the marketing imagination: factors affecting the creativity of marketing programmes for mature products. Journal of Marketing Research, 33(2), pp.174-187. 14 Introduction The process of...
12 Pages(3000 words)Research Paper

International entrepreneurship and innovation

..., J. R. and Hapiewocki, J. (2010) Competitive Business Strategy Darby, PA: Greenwood Publishing Group. Lindgreen, A. (2012) Market Orientation Surrey: Gower Publishing. Mankiw, N. G. (2012) Economics Mason, OH: Cengage. Morato, E. A. (2013) A Trilogy on Entrepreneurship: Creating the Enterprise London: Bookit Mueller, D. C. (2010) Profits in the Long Run Cambridge: Cambridge University Press. Pinson, L. (2012) Anatomy of a Business Plan New York: AKA Associates. Porter, M. E. (2012) Competitive Advantage New York: Simon and Schuster Quiry, P. (2012) Corporate Finance: Theory and Practice Hoboken, NJ: John Wiley and Sons. Shavinina, L. V. (2009) The International Handbook of Innovation London:...
9 Pages(2250 words)Essay

Entrepreneurship and Innovation

...Entrepreneurship and Innovation Introduction Innovation in commerce and technology is at the core of policy debate in major parts of the world experiencing fiscal, globalization, and demographic challenges. The article identifies imitation and innovation as well as other strategies in pursuing development. Innovation is one of the primary objectives of business companies and in most cases, it guarantees development in business. In doing this, the company differentiates supply innovation that entails influences in the entire supply process from process or product innovation, which covers modification of the process of...
12 Pages(3000 words)Essay

Entrepreneurship and innovation

...First and Entrepreneurship and innovation ZTE business model A formerly Zhongxing Telecommunication Equipment Corporation, ZTE is now the world leading operator of carrier networks, telecommunication and terminals the headquarter of which is located in China. Performing its activities in more than one hundred countries around the world, ZTE provides population with wireless exchange, access, data telecommunications gear, it also produces and distributes mobile phones and provides telecommunications software. Both Kong and Shenzhen Stock Exchanges list ZTE as China’s biggest company in telecoms equipment. The company owes its popularity and success to the greatest talents that it nurtured that is why the...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Entrepreneurship and Innovation for FREE!

Contact Us